Fertility
Walmart teams up with Kindbody to cover fertility treatment under insurance plan
The giant is teaming up with the US fertility start-up to help workers expand their families

Walmart is collaborating with fertility start-up Kindbody to offer benefits under its insurance plan to workers struggling to conceive.
The nation’s largest retailer and private employer will introduce family-building benefits such as IVF and fertility testing regardless of sex, sexual orientation, gender identity, or marital status.
The employees will have access to more than 30 fertility clinics and IVF labs across the US and Kindbody’s clinics will be available to help eligible workers access Walmart’s surrogacy and adoption benefits.
Services include fertility assessments and education, fertility preservation, genetic testing, IVF and IUI.
Kindbody, a New-York based fertility clinic network and family-building benefits provider for employers, offers virtual and in-person care and aims to make fertility care more accessible and drive down healthcare costs.
“Providing access to high-quality health care is very important to us, and we’ve heard from our associates that improved access to fertility, surrogacy and adoption support is a priority for them and their families,” said Kim Lupo, senior vice president, Walmart Global Total Rewards.
“Through Kindbody, Walmart associates in every corner of the country will have access to a variety of services to aid in their family-planning journey.”
The offerings starting on November 1 builds on Walmart’s so-called Center of Excellence model, which provides benefits and coverage for certain heart, spine and joint surgeries and cancer treatments, in partnership with various healthcare providers.
The Walmart benefits include financial support of up to US$20,000, lifetime max, for eligible surrogacy and adoption expenses.
Walmart benefits will continue to include enhanced maternity and parental leave for qualified full-time hourly and salaried associates that allows birth moms to receive up to 16 weeks of paid time off. New parents, including adoptive and foster parents, also receive six weeks paid parental leave to bond with a new child.
Gina Bartasi, founder and chairwoman of Kindbody, said: “We’re incredibly honoured to become a Walmart Center of Excellence and provide high-quality care to Walmart associates, furthering our mission to make fertility and family-building care affordable and accessible for all.
“Our partnership with Walmart signals that fertility benefits have joined medical, dental, and vision as standard workplace benefits for leading employers.”
Fertility
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Fertility
Femtech World reveals fertility innovation award shortlist

Femtech World is thrilled to reveal the shortlist for the Fertility Innovation Award.
The award, sponsored by FinDBest IVF, celebrates a pioneering product, service or initiative that is transforming fertility care and support.
FinDBest IVF is a global B2B digital platform created to simplify and accelerate how IVF and ART manufacturers connect with trusted, pre-vetted distributors around the world.
This year’s nominees represent a remarkable breadth of approaches to fertility care: from clinic-floor breakthroughs to at-home hormone intelligence to truly borderless access.
Three companies made the cut, with each tackling a real, persistent barrier in reproductive health.
Congratulations to the shortlist and many thanks to everyone who entered.
Fertility Innovation Award Shortlist

HRC Fertility’s Needle-Free IVF is a pioneering advancement designed to transform one of the most challenging aspects of fertility treatment: daily hormone injections.
Developed by board-certified reproductive endocrinologist Dr Rachel Mandelbaum, this innovative approach reimagines how stimulation medications are delivered during IVF and egg freezing, dramatically improving the patient experience while maintaining the same trusted clinical outcomes.
Inspired by feedback from patients who struggled with the injection process, Dr Mandelbaum adapted an innovative drug-delivery system commonly used in other areas of medicine and applied it to reproductive care

Mira is a hormonal health technology company that provides lab-grade hormone testing and AI-driven insights to help women and couples understand their fertility.
The platform has already supported more than 200,000 couples on their fertility journeys worldwide, helping over 60,000+ users achieve pregnancy.
For some users, pregnancy rates have reached up to 89 per cent within six months, demonstrating how accurate hormone data can significantly improve fertility outcomes.

Founded in 2021 by Marija Skujina, a Certified Fertility Nurse Specialist accredited by the European Society of Human Reproduction and Embryology, with nearly 15 years of clinical experience at one of the world’s top IVF clinics, and having navigated her own fertility journey as a patient, Marija built the clinic she had always wished existed.
Plan Your Baby began with a bold, but simple mission – make best quality fertility and pregnancy available anywhere.
Plan Your Baby has created a new generation fertility and pregnancy clinic with patients accessing expert consultations remotely, while blood tests and ultrasound scans are available at over 450 locations across the UK, eliminating the exhausting travel burden that often forces people to take days off work, relocate appointments, or abandon treatment altogether
What happens now
The shortlist will be judged by a representative from category sponsor FindBestIVF, with the winner announced at a virtual event on June 19.
Winners will receive a trophy and be interviewed by a Femtech World journalist.
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