Menopause
TaraCares agrees MIMOSA™ pilots and launches Menopause Intelligence™ Maturity Index for corporates
TaraCares aims to empower employers to design individualised workplace practices

TaraCares has announced its first MIMOSA™ pilots ahead of launching Menopause Intelligence™ Maturity Index.
TaraCares Global, the developer behind the virtual menopause health literacy and workplace wellbeing platform MIMOSA™, aims to reimagine how female individuals of all ages, ethnicities and genders navigate their unique menopause journey.
A B2B HealthTech SaaS platform, MIMOSA™ is currently available through employers.
Individuals receive user-centric validated research continually personalised to their health profile, real-time history and health trace across 29 health variables extracted from analysing large scale high-quality research on menopause funded by Innovate UK and the National Institute for Health and Care Research (NIHR). This includes physiological and psychological health alongside other life stressors.
MIMOSA™ enables employers to transform from Menopause Friendly to Menopause Intelligent™, helping them benefit from sophisticated signals on the needs and diversity of their menopausal workforce.
This, TaraCares argues, in turn empowers employers to design individualised workplace practices and prevent costs from support built for the average menopause experience.
Already available on Android and iOS in 16 countries, the platform has received positive feedback from clinicians and individual users during the private launch that witnessed a user engagement rate of 84.38 per cent in 11 countries.
In an effort to expand, TaraCares has signed the first pilot for its MIMOSA™ platform with the Hampshire and Isle of Wight (HIOW) Integrated Care Services (ICS) beginning September 2023.
Jyoti Sharma, founder and CEO of TaraCares, said: “We are addressing the menopause health crisis by disrupting the menopause market and the enterprise software employee/people experience economy with MIMOSA™, creating a new category for menopause health literacy and workplace wellbeing.”

Hilary Todd, project director for the Hampshire and Isle of Wight ICS Employee Health and Wellbeing Programme
Hilary Todd, project director for the Hampshire and Isle of Wight ICS Employee Health and Wellbeing Programme, which delivers health and wellbeing support and services to 55,000 NHS and primary care employees, added: “No two experiences of menopause are the same, so we are excited to offer MIMOSA™ to help our people gain personalised insights that support them in understanding and managing their menopause.
“The pilot complements our menopause programme, which is designed to help colleagues feel more confident and ultimately more empowered. We hope that the personalised insights gained make a valuable difference for our people.”
Evidence and feedback
In the US$4.2tn wellness market comprising personalised medicine, healthy eating, nutrition and workplace wellbeing solutions, TaraCares has been unstoppable in integrating its academic and scientific research evidence with tech and clear pathways to value through its collaboration with the Wessex Academic Health Science Network (AHSN) and the York Health Economics Consortium (YHEC).

The research, design and development team behind MIMOSA™
Evidence and feedback is central to TaraCares’s ethos. The company has collaborated with the Academic Health Sciences Networks (AHSN) in England to stay aligned with building for the NHS and has partnered with Gemma Snell, innovation and industry programme manager at NHS Innovation Service.
“Working with Gemma Snell as the innovation lead at the Wessex AHSN has been instrumental in critical analysis to develop MIMOSA™ further; collaborating on the value proposition, arranging market insights opportunities with GPs with special interest in menopause as well as a local NHS ICB Peoples Programme,” said Sharma.

Gemma Snell, innovation and industry programme manager at NHS Innovation Service
Snell, who has spent over 10 years working in the NHS improving clinical pathways and helping health systems to provide the best care and support to patients, added: “I have been pleased to collaborate with Jyoti to realise the potential of MIMOSA™ in supporting women and female individuals to understand and manage their unique menopause so that they can take control and keep living life to the full as they transition through it”
Wessex AHSN’s Insight team also provided expertise around designing evaluation studies, funding opportunities and bid preparations.
Sharma has spent 22 years designing and delivering large-scale people-centric organisational transformations across the Americas, Europe, Middle East and Africa.
She was in her third year of individual differences in menopause research when she decided to found her start-up in May 2022, declining PhD offers from prestigious universities in England and Australia.
“This felt like my life-long PhD,” Sharma explained. “I traded in the Dr title for the translation of our research with tech to deliver improved health for individuals, families, organisations and ultimately our society through this inevitable transition in a female individual’s life.”
After launching the first version of its proprietary Menopause Intelligence™ Maturity Index, Sharma and her team are now focusing on an equity seed investment round that she says will help fuel their rapid growth and expansion into the US and Canada.
MIMOSA™ is available on Android and iOS in India, England, Wales, Scotland, NorthernIreland, Vietnam, Uganda, Nigeria, Kenya, Germany, Switzerland, Austria, Netherlands, USA, UAE, SaudiArabia.

Menopause
Many women still confused about perimenopause, research finds

One in three US women older than 35 are no sure whether they are in perimenopause, new research has revealed.
The findings suggest uncertainty remains common, largely because of knowledge gaps, symptom confusion and difficulty getting confirmation or care.
Perimenopause is the transitional stage before a woman’s final period, when hormone levels fluctuate and symptoms can change over time.
It usually begins in the mid-40s, although timing varies widely, and can last for around four to eight years.
Symptoms can include hot flushes, psychological symptoms and urogenital symptoms, which affect the urinary and genital areas.
Dr Stephanie Faubion, medical director for The Menopause Society and one of the study authors, said: “This large study showed that one in three US women aged older than 35 years are not sure whether they are in perimenopause.
“Further, the study highlights that symptom confusion, misconceptions, and barriers to care are leaving many women without the clarity and support they need during the menopause transition.
“Recognising perimenopause uncertainty as a common experience can help shift the conversation from searching for a diagnosis to providing women with the information, validation, and support they need to navigate this natural life transition with confidence.”
More than 7,600 US women aged 35 and older took part in the study, which looked at how common uncertainty around perimenopause is and what may be driving it.
Overall, 34 per cent of participants said they were unsure of their reproductive stage.
Uncertainty varied by age and symptom burden, reaching 42 per cent among women aged 40 to 44 and 37 per cent among those with severe symptoms.
Symptom confusion was the most common factor, cited in 56 per cent of responses.
This included difficulty making sense of bodily changes and telling perimenopause apart from other possible causes, such as premenstrual syndrome, thyroid disease or mental health conditions.
Knowledge gaps and information-seeking made up 28 per cent of responses, reflecting limited awareness, age-based assumptions and attempts to find reliable information.
Barriers to confirmation and care made up 16 per cent, including dismissive healthcare encounters and reluctance to acknowledge perimenopause.
Younger women aged 35 to 39 were more likely to cite knowledge gaps, while healthcare barriers were most common among women aged 40 to 44.
The researchers said clinicians should take a more flexible approach to recognising the emotional, cognitive and physical symptoms that can occur during perimenopause.
They said healthcare professionals should not rely too heavily on irregular periods as the main sign, because some women have symptoms before major cycle changes.
News
New menopause drug approved for use by NHS in Scotland

A new menopause drug has been approved for NHS use in Scotland, offering a non-hormonal option for women who cannot take HRT.
The Scottish Medicines Consortium has recommended that women can now be prescribed fezolinetant, also known as Veoza, for symptoms such as hot flushes and night sweats.
Some women cannot take HRT, leaving them with limited treatment options for symptoms that can be severe and long-lasting.
Dr Timir Patel, medical director of Astellas UK, said the company was “pleased that this important additional treatment option will be available to women in Scotland, helping to support more personalised care for those experiencing hot flushes and night sweats”.
Fezolinetant works by selectively blocking a neurotransmitter in the brain involved in triggering hot flushes.
Clinical trials have shown the drug can reduce both the frequency and severity of hot flushes and night sweats.
About 400,000 women in Scotland are said to be of menopausal age, with manufacturer Astellas Pharma Ltd saying up to 48,000 could benefit from the treatment.
Dr Rob Peel, chair of the Scottish Medicines Consortium, said: “We know that menopausal hot flushes and night sweats can substantially affect quality of life.
“For those who cannot take HRT, effective treatment options are limited. Fezolinetant provides a non-hormonal treatment option, and we know our decision will be welcomed.”
Dr Kay McAllister, consultant gynaecologist and clinical lead for menopause services at NHS Glasgow and Greater Clyde, said: “Today’s decision marks a positive development for the wellbeing of Scottish women.
“In clinical practice, I see how hot flushes and night sweats impact sleep and overall quality of life in my patients.
“The availability of this targeted treatment offers a welcome choice and further options for patients.”
News
Avni Wellness secures US$470k funding

Avni Wellness has secured Rs 4 crore, around US$470,000, in seed funding to expand its products and digital commerce capabilities.
The Mumbai-based women’s health start-up plans to strengthen its online retail operations and increase its presence across digital marketplaces.
It will also expand its cycle nutrition product range and grow its women-led network of micro-entrepreneurs.
Founded in 2021 by Sujata Pawar and Apurv Agarwal, Avni Wellness offers science-backed, toxin-free products spanning adolescence, reproductive years and menopause.
Its portfolio includes a patented antimicrobial reusable sanitary pad and a liposomal iron supplement designed to address iron deficiency among women in India.
Liposomal supplements encase nutrients in tiny fat-like particles intended to support absorption.
The company also offers products for polycystic ovary syndrome, or PCOS, calcium supplementation, urinary and vaginal health and seed-based hormonal nutrition. PCOS is a condition that can affect hormone levels, periods and fertility.
Proteus Partners led the funding round, with participation from angel investors Puru Gupta, Sreejith Moolayil, A. Velumani and Somya Nigam.
Avni Wellness said it aims to address gaps in women’s healthcare in India by focusing on hormonal health, nutrition and long-term wellbeing while incorporating livelihood generation and sustainability into its model.
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