News
Put user wellbeing ahead of profits, femtech developers urged amid data fears
“Lengthy” terms and conditions allow developers to share personally identifiable information with third parties

Developers of women’s health apps must prioritise the wellbeing of their users, a cybersecurity expert has warned in the wake of revelations about widespread data privacy failings.
In a bid to increase their profits, app developers share their users’ data for advertisement and marketing purposes with third parties like Google or Facebook, a recent report from ORCHA shows.
Experts warn that free women’s health apps “hide” data collection practices, leaving thousands of users at risk.
“Data is the new oil,” says Muhammad Ikram, lecturer at the Macquarie University Cyber Security Hub in Sydney.
“App developers want to keep their services free and, in order to generate money, providers like Google act as third parties between the user and the app developer. Their interest is to keep everyone happy while maximising their profits.”
Tech giants often take advantage of people who are not very tech savvy and may be overwhelmed by “the lengthy and difficult to comprehend terms and conditions”.
“Because there are many conflicting interests involved, it’s almost impossible to know whether a company uses their data for research,” the expert adds.
The recent ORCHA report found that nearly 70 per cent of the women’s health apps it analysed share their data for “marketing purposes” and only 40 per cent of them said they shared it for “research”.
The poor communication between law enforcement agencies and service providers makes it difficult to enforce data protection policies, says Ikram.
“The disconnect among key stakeholders is one of the main reasons why policy enforcement leads to non-compliance.
“We need more compassion towards the users. I think app developers should be more transparent and explain the purpose of their research to allow people to make an informed decision.”
Following a US supreme court’s decision to end the constitutional right to abortion, women are worried that soon their data could be used against them.
Cindy Moy Carr, the founder of the UK-based menopause platform, MySysters, says that Roe v Wade is a step backwards for women’s safety.
“The fact that data protection is not guaranteed can have huge consequences that we’re not even aware of.”
Amid fears police could use tracking apps to prosecute those seeking care, some apps have announced a system of differential privacy – in which they are describing the patterns of groups within the dataset while withholding information about individuals. However, Ikram says that users should remain cautious.
Developers fear that the users may not be trusting the app and in order to gain that trust, they implement anonymity features.
“But we need more regulation to ensure the use of data responsibly. I would advise people to have a closer look at the permissions these apps are asking for and at the extent to which they can monitor their activity.”
Pregnancy
Wales becomes first UK nation to unite maternity care under a single digital record

System C has completed the national rollout of BadgerNet Maternity across all seven NHS Health Boards in Wales. This is the first time any UK nation has unified its maternity care under a single digital record and patient-facing app.
With approximately 26,000 babies born annually in Wales, BadgerNet connects maternity information across organisational boundaries in the country.
Expectant parents can access their records, maternity appointments and key updates digitally through a single app, wherever they receive care while clinicians have secure access to the right information at the point of care.
The national three-year agreement across all Heath Boards replaces a patchwork of separate local systems and eliminates the need for paper hand-held notes.
Anthony Tracey is director of digital at Hywel Dda University Health Board, the final of the Welsh Health Boards to go live with BadgerNet.
He said: “The rollout of BadgerNet across Wales is a vitally important step forward in modernising our maternity services and providing a consistent service across the country.
“By giving expectant parents direct access to their information and enabling clinicians to share data more effectively, we are strengthening safety, transparency and consistency in maternity care nationwide.”
For expectant parents, the single digital maternity record transforms how they engage with their care.
Instead of carrying paper notes and repeating information at every appointment, parents can access key details, appointments and updates digitally, supporting more informed conversations and shared decision-making.
The result is greater transparency, fewer administrative frustrations and a more joined-up experience throughout pregnancy and into the postnatal period, regardless of which health board they fall under.
For clinicians and Health Boards, the joined-up approach reduces duplication and streamlines handovers across teams and sites. Information is digitally captured once and made available securely wherever it is needed, helping to minimise errors, reduce time spent tracking down notes and support more efficient multidisciplinary working.
At a national level, linking maternity data across Wales creates a foundation for safer, more consistent care.
Aggregated, standardised information enables earlier identification of trends and variation, supports evidence-based policy decisions and enhances long-term service planning.
With a comprehensive view of maternity activity and outcomes across the country, Wales is now better positioned to raise standards for parents, babies and families.
Guy Lucchi, managing director of healthcare at System C, added: “Delivering a truly national approach across all seven Health Boards is a significant achievement for Wales.
“One shared system means information flows with the patient, not the organisation.
“That reduces duplication, supports earlier identification of risk and frees up valuable clinical time.
“Crucially, linking maternity data at a national level provides powerful insight to drive improvement. Health Boards can benchmark, plan services with greater confidence and ensure resources are targeted where they are needed most, while expectant parents benefit from clearer communication and a more connected experience of care.”
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