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Period tracker app Flo introduces ‘anonymous mode’ after Roe outcome

Period tracker app Flo is introducing an ‘anonymous mode’ as a response to Roe decision.

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After a week since the Roe decision, the period tracker app Flo has announced the introduction of an ‘anonymous mode’ that will protect users from identification. 

The announcement has taken place on the app’s social media, as a response to users concerns about how third parties might be able to access their health data. Flo has reassured its users that the new ‘anonymous mode’ will remove personal emails, names and technical data from the users’ accounts.

Users will be able to access the anonymous mode through the Android and iOS app’s settings with the possibility of still enjoying most of the app’s benefits. 

The company stated that this new feature was already in the making, but that the Roe decision accelerated its development.

Rachel McConnell, director of user experience, said in a statement “now, more than ever, women deserve to access, track, and gain insight into their personal health information without fearing for their safety.”

“By offering anonymous mode, we’re granting another layer of security for our users so they can continue to gain valuable health insights about their bodies without anxiety or concern,” she added.

“Flo will always stand up for the health of women, and this includes providing our users with full control other their data,” added Susanne Schumacher, Flo’s Data Protection Officer. “Flo will never share or sell user data, and only collects data when we have a legal basis to do so and when our users have given their informed content. Any data we do collect is fully encrypted, and this will never change.”

Founded in April 2015, Flo is the most popular women’s health app globally with  a 230 million community that enjoys its features in 22 different languages. Flo provides personalised health insights, expert tips and cycle and ovulation tracking to support women during their reproductive lives aiming to build a better future for female health. 

Despite the introduction of this new feature, Flo has been subjected to some allegations by the Wall Street Journal that found that the app was sharing its users’ data with Facebook every time they logged in their period dates.

Following these allegations Flo has reached a settlement with the Federal Trade Commission that requires the app to review its privacy practices and get app users’ consent before sharing their data. 

While Flo denied the allegations, the investigation leaves room for skepticism about how period apps share their users’ health data and about how reliable they really are. 

Period apps and privacy after Roe reversal

On a typical period tracking app the user inserts what day her flow has started, when it stopped, how heavy it was and other possible symptoms. This allows the app to create patterns about the users’ periods, having access to when the next flow may come, when they might be most fertile, and mainly about when they miss a period.

The fear amongst women is that law enforcement could use personal data collected from these apps in order to identify women seeking an abortion.

Until this past May, a recent Vice investigation has found that anyone could buy weekly trove of data on clients at more than 600 Planned Parenthood sites around the US for as little as $160. 

This is possible only thanks to HIPAA, the 1996 American Health Insurance Portability and Accountability Act, which only protects the privacy of personal data at a doctor office. The Act does not protect any data that tech companies or third-part apps collect from the user. 

Alexandra Reeve Givens, CEO of a Washington-based digital rights non profit, said “In the digital age, this decision opens the door to law enforcement and private bounty hunters seeking vast amount of private data from ordinary Americans.”

Multi-billion companies such as Google and Apple haven’t released any statement yet to inform their users on how they might cooperate with law enforcement. 

“Individuals seeking abortions and other reproductive health care will become particularly vulnerable to piracy harms, including through the collection and sharing of their location data,” said the four Democratic lawmakers who asked federal regulators to investigate Apple and Google.

“Data brokers are already selling, licensing and sharing the location information of people that visit abortion providers to anyone with a credit card.” They added.

Entrepreneur

Onto Health acquires diagnostics software company Levy Health

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Onto Health has acquired Levy Health, a fertility software company providing precision diagnostics and patient intake for reproductive medicine.

The acquisition, fuelled by Onto Health’s US$20m Series A fundraise in April, supports its plan to build scalable, tech-enabled infrastructure for reproductive medicine.

Onto founder Roohi Jeelani, MD, called it the first of several moves in the company’s expansion strategy in a LinkedIn post, adding that there was “more coming soon”.

She said: “This isn’t just an acquisition, it’s proof of how we’re building Onto: physician-led, tech-enabled, and built to scale without losing the personal touch fertility patients deserve.”

Headquartered in Chicago, Onto Health combines evidence-based fertility care with artificial intelligence-driven diagnostics, clinical automation and longevity science.

AI-driven diagnostics use software to analyse patient information and support clinical decision-making, rather than replace clinicians.

Levy Health, founded in Berlin with US offices in San Francisco, helps medical providers identify endocrine disorders more quickly and helps clinics streamline fertility workups.

Endocrine disorders affect the body’s hormone system, which can influence ovulation, menstrual cycles and fertility.

Co-founder Caroline Mitterdorfer said joining Onto would expand Levy Health’s fertility care tools to more clinics and patients, helping physicians focus on patient care.

Onto opened its first clinic in Chicago in February, with plans for three more in the greater Chicago area.

The company said in April that it would use its new funding, led by Artis and Humania, to support additional operations in the US and expand into the Gulf Cooperation Council.

The Gulf Cooperation Council includes six Arab states bordering the Persian Gulf.

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Insight

Softening ovaries could extend fertility as women age, study suggests

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Softening ageing ovaries could help women remain fertile for longer, early animal research suggests.

Fertility declines with age for several reasons, including poorer egg quality, fewer ovarian follicles and the gradual stiffening of ovarian tissue.

Existing fertility treatments, including hormone therapy and in vitro fertilisation, mainly address hormonal imbalances or help eggs mature or become fertilised.

Scientists are now examining whether changing the physical structure of the ovaries could provide another route for future fertility treatments.

Stuart A. Cook, of the Cardiovascular and Metabolic Disorders Programme at Duke-National University of Singapore Medical School, published an accompanying commentary on the research.

Researchers led by Shixuan Wang at Huazhong University of Science and Technology in Wuhan, China, collected healthy ovarian tissue from younger, middle-aged and older women.

They also examined samples from patients with polycystic ovary syndrome, known as PCOS, premature ovarian insufficiency, or POI, and endometriosis.

PCOS is a hormonal condition that can disrupt ovulation. POI occurs when the ovaries stop working normally before the age of 40, while endometriosis causes tissue similar to the womb lining to grow elsewhere in the body.

Tests of protein levels and gene activity found higher levels of the inflammatory protein interleukin-11, or IL-11, in ageing and diseased ovaries.

In laboratory experiments, the researchers exposed ovarian fibroblasts to IL-11. Fibroblasts are cells that produce connective tissue.

The protein caused the cells to produce excess collagen, a structural material that can build up during scarring and make tissue stiffer.

The researchers then genetically modified mice so they could not respond to IL-11. The animals developed less ovarian stiffening and maintained better ovarian function as they aged.

Similar results were seen in mouse models of PCOS and POI caused by chemotherapy.

In the final part of the experiment, older mice and rats were injected with a nanoparticle treatment containing small interfering RNA, or siRNA, designed to switch off IL-11.

The treatment made the animals’ ovaries less stiff and improved fertility.

Pregnancy rates among older mice rose from 25 per cent to 50 per cent, while average litter sizes also increased.

More rats treated with the therapy became pregnant and produced larger litters.

The approach remains highly speculative and will require considerably more research before its safety or effectiveness in women can be established.

However, the researchers said blocking the inflammatory pathway could eventually form the basis of new fertility treatments.

They said: “We propose that anti-IL-11 therapy represents a promising translational strategy for delaying ovarian ageing.”

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Entrepreneur

Applications open for the third W Accelerate with Merck KGaA and M Ventures

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W Group has opened applications for W Accelerate with Merck KGaA and M Ventures, inviting reproductive and maternal health startups, scaleups and spinouts to pitch for direct access to global pharma partnership and strategic investment.

Selected companies will pitch on 5th October, competing for the chance to accelerate their growth through commercial partnerships, investment, or both.

This is the third time Merck KGaA, a global leader in reproductive health, has partnered with W Group on the programme, which exists to close the innovation and investment gap in women’s health by connecting the sector’s most promising startups directly with the corporates and investors positioned to scale them.

What Merck KGaA and M Ventures are looking for

This year’s call is focused on breakthrough solutions in female infertility, fertility preservation, adenomyosis, endometriosis, polyendocrine metabolic ovarian syndrome (PMOS), ovarian insufficiency, preeclampsia and pregnancy comorbidities.

New for this round, applicants choose between three pathways depending on what they need from the programme:

  • The Partnership Lane, for companies seeking commercial collaborations and strategic relationships
  • The Investment Lane, for founders looking to connect with investors and secure funding to scale
  • The Dual Lane, for innovators pursuing both partnership and investment opportunities

How the Accelerate event works

Selected companies get a 1:1 pitch practice session ahead of time, then a private 30-minute session with Merck KGaA and M Ventures leadership on the day itself, small-group sessions with regulatory and investment strategy experts, an “Ask Merck Anything” roundtable, and a VIP networking reception.

Key dates

  • Open call launches: 8th July
  • Open call closes: 2nd September
  • Notification of successful companies: 11th September
  • Pitch day: 5th October

Applications are open now at wplatform.typeform.com/to/KGzviBQM.

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