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Hera Biotech raises US$1.9m seed round for endometriosis diagnostic test
Endometriosis affects roughly 190 million women of reproductive age globally

The medical start-up, Hera Biotech, has closed a US$1.9m seed round to support the commercialisation strategy of its non-surgical diagnostic test for endometriosis.
The funds will be used to complete an in-patient human clinical study, expand the company’s IP portfolio, and support a regulatory pathway with the US FDA.
MetriDx is thought to be the world’s first non-surgical test for definitive diagnosis and staging of endometriosis.
A sample of the patient’s endometrium is collected during an in-office procedure – similar to a pap smear but in the uterus – eliminating the need for surgery. The configuration of the test uses micro-fluidic analysis of single cells obtained from the patient to diagnose and stage endometriosis.
The San Antonio-based start-up hopes MetriDx will bring unprecedented diagnostic capability to physicians, lower liability risk within hospitals, eliminate unnecessary surgical procedures, and reduce the considerable time patients suffer before receiving a diagnosis, while maintaining tissue collection and a direct pathology diagnosis.
Investors in the US$1.9m-round included primarily female supporters from individual sources and investment firms Coyote Ventures, Stella Angels, Althea Group Ventures, and the Kendra Scott Women’s Entrepreneurial Leadership Institute (KS WELI)
Hera intends to start a Series A raise of US$15m in late 2022 to support the commercial launch of its product in 2024.
“Our seed round was oversubscribed by nearly 100 per cent from our original goal – which is an enthusiastic validation of our technology and the need for a solution for this pervasive and persistent, yet unsolved problem, in women’s health,” said founder and CEO, Somer Baburek, MBA.
Lesley Robinson, director of the KS WELI, said: “The Kendra Scott Women’s Entrepreneurial Leadership Institute at the University of Texas is thrilled to be part of Hera Biotech’s successful seed round through their wins at our Fall 2021 Female Founder Pitch Competition and Spring 2022 Dream to Venture events.
“We are dedicated to supporting empowered women with the entrepreneurial spirit that can change the world, and Hera’s mission shines an important light on women’s health.”
Endometriosis, a disease where tissue similar to the lining of the uterus grows outside the uterus, causing pain and infertility problems, affects roughly 190 million women of reproductive age globally.
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Endometriosis documentary profiles stars including Marilyn Monroe and Amy Schumer

A non-profit has launched an endometriosis documentary featuring Amy Schumer and Marilyn Monroe as it pushes for changes in how the condition is treated and understood.
The Endometriosis Collective has launched to change how endometriosis is researched, treated and understood, starting with a documentary featuring stories from people including Amy Schumer and Marilyn Monroe.
The feature-length documentary, “End of the Cycle”, will premiere in New York on Tuesday, and The Endometriosis Collective is making the film free to stream online.
Schumer, a comedian, writer and actor, has previously spoken of how endometriosis left her “on the floor in pain, vomiting from the pain, the pain that nobody can see.”
Schumer is one of several celebrities featured in the documentary. Other contributors include dancer Julianne Hough, Olympic medallist Brittany Brown and actors Janel Parrish and Folake Olowofoyeku.
The Endometriosis Collective timed the documentary premiere to coincide with the 100th anniversary of Marilyn Monroe’s birth.
Monroe, who died in 1962, starred in films such as “Some Like It Hot” and “Gentlemen Prefer Blondes.”
According to a biography published in 1985, Monroe’s endometriosis was so severe that it destroyed her marriages, her wish for children, her career and ultimately her life.
The Endometriosis Collective said the documentary shares newly uncovered information about Monroe’s experience with endometriosis.
The non-profit said the information connects Monroe’s story to the experiences of women across generations, highlighting how far awareness, research and care still have to go.
A representative of the Marilyn Monroe Estate said: “By sharing this part of her story through ‘End of the Cycle,’ we hope to honour her legacy in a way that brings visibility to endometriosis, encourages more open dialogue and helps inspire the research needed to create change.”
As part of the premiere, The Endometriosis Collective is holding a panel discussion.
Schumer, Brown and Olowofoyeku, the documentary’s co-directors Sammy Jaye and Soraya Simi, and medical experts are due to be part of the premiere.
AbbVie’s Orilissa and Sumitomo Pharma’s Myfembree are among the approved drugs for endometriosis pain.
Hough, one of the participants in the documentary, starred in an Orilissa campaign in 2017.
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