News
Innovative Health launches new platform to improve access to at-home healthcare services
The platform is hoped to integrate new technologies and improve customer experience

Innovative Health Diagnostics (IHD), a FDA-certified testing lab, has announced the launch of a new platform to give patients access to at-home healthcare services.
Digital health and healthcare DTC entities – including fertility clinics, OBGYNs, primary care providers and pharmacies – can utilise IHD’s partner platform, Diagnostics as a Service (DaaS) , to offer consumers over 70 different at-home tests, from infectious disease and wellness to women’s and men’s health.
The platform aims to bridge the gap between digital health services and diagnostics and create a more complete customer experience with emphasis on fast turnaround times and actionable results provided by IHD.
“Our DaaS platform furthers our mission of providing a better experience across medication, treatment and overall understanding of personal health,” said IHD CEO and co-founder, David White.
“By offering at-home testing, digital health and healthcare entities can significantly increase access to wider customer segments, whether it be additional geographies, opening new prescriptions, or extending to new market segments.”
IHD says its new platform enables a better customer experience and outcomes, technology integration, and custom kits built specifically for the unique mix of tests required by the partner and its patients.
The California-based company’s health partners can leverage its end-to-end DaaS platform or select individual modules that fit into the brand’s existing operation, such as logistics and clinical networks.
Cancer
Ovarian cancer cases rising among younger adults, study finds

Ovarian cancer cases are rising among younger adults in England, with bowel cancer showing a similar pattern, a new study suggests.
Researchers said excess weight is a key contributor, but is unlikely on its own to explain the pattern.
The authors wrote: “These patterns suggest that while similar risk factors across ages are likely, some cancers may have age-specific exposures, susceptibilities, or differences in screening and detection practices.”
They added: “Although overweight and obesity are linked to 10 of the 11 cancers evaluated and account for a substantial proportion of cancer cases, both BMI-attributable and BMI-non-attributable incidence rates have increased, though the latter more slowly, suggesting other contributors.”
The study analysed cancer incidence, meaning new diagnoses, in England between 2001 and 2019 across more than 20 cancer types, comparing adults aged 20 to 49 with those aged 50 and over.
Among younger women, cases of 16 out of 22 cancers increased significantly over the period, while among younger men, 11 out of 21 cancers increased significantly.
In particular, there was a significant rise in 11 cancers with known behavioural risk factors among adults under 50. These were thyroid, multiple myeloma, liver, kidney, gallbladder, bowel, pancreatic, endometrial, mouth, breast and ovarian cancers.
Rates of all 11 also rose significantly among adults aged 50 and over, with the notable exceptions of bowel and ovarian cancer.
Five cancers, endometrial, kidney, pancreatic, multiple myeloma and thyroid cancer, increased significantly faster in younger than in older women, while multiple myeloma increased faster in younger than in older men.
The researchers looked at established risk factors including smoking, alcohol intake, diet, physical inactivity and body mass index, a measure used to assess whether someone is underweight, a healthy weight, overweight or obese.
With the exception of mouth cancer, all 11 cancers were associated with obesity. Six, liver, bowel, mouth, pancreatic, kidney and ovarian, were also linked to smoking.
Four, liver, bowel, mouth and breast, were associated with alcohol intake. Three, bowel, breast and endometrial, were linked to physical inactivity, and one, bowel, was associated with dietary factors.
But apart from excess weight, trends in those risk factors over the past one to two decades were stable or improving among younger adults.
That suggests other factors may also play a part, including reproductive history, early-life or prenatal exposures, and changes in diagnosis and detection.
The study noted that red meat consumption fell among younger adults, while fibre intake remained stable or slightly improved in both sexes between 2009 and 2019, although more than 90 per cent of younger adults were still not eating enough fibre in 2018.
Established behavioural risk factors accounted for a substantial share of cancer cases.
Excess weight was the risk factor associated with most cancers in 2019, ranging from 5 per cent for ovarian cancer to 37 per cent for endometrial cancer.
The researchers said the findings were based on observational data, meaning the study could identify patterns but could not prove cause and effect.
They also noted there were no consistent long-term national data for several risk factors, that the analysis was limited to England rather than the UK, and that cancer remains far more common overall in older adults despite the rise in cases among younger people.
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