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Toronto-based Future Fertility announces Brian Wu as chief financial officer
Prior to entering the start-up ecosystem, Wu worked as a banker and consultant at CIBC and KPMG

Toronto-based start-up Future Fertility has appointed Brian Wu as its CFO as the company focuses on global commercialisation of its AI-powered oocyte assessment tools.
Future Fertility develops AI-powered tools to support the fertility journey, with a focus on the oocyte – the human egg.
As the first company to develop a standardised, personalised AI-based assessment for oocyte quality, Future Fertility is rapidly growing its presence globally, by partnering with clinics and researchers to roll out the technology in the field.
Brian Wu brings more than a decade of financial expertise to the CFO role and has spent the past five years working directly with start-ups to fundraise and scale their operations.
Most recently, as the VP Finance at Maple Corporation, a leading Canadian virtual care company, he helped the company raise close to CAD$90m in financing during his tenure.
Prior to entering the start-up ecosystem, Wu worked as a banker and consultant at CIBC and KPMG.
He joins a multi-disciplinary leadership team at Future Fertility, which includes experts in reproductive endocrinology, embryology, clinical research and data science.
“As we are already live in over eight countries, scaling our operations to further support our growth ambitions will be critical to our success” says Christy Prada, Future Fertility CEO.
“Brian brings a unique mix of operational experience, financial rigour and a strategic growth mindset which is unique in a financial leader.
“He will be invaluable to our team as we embark on our next stage of growth. We’re so happy to have him on board.”
Wu said: “I’m very excited to join the incredibly talented team at Future Fertility.
“They’ve established themselves as the first-movers and leaders in egg quality assessment through their combined expertise in reproductive medicine and machine learning, and now I look forward to helping the team scale so that more families and would-be families can have access to personalised fertility insights through Future Fertility’s suite of innovations to empower their decision-making.”
Wu holds a Bachelor of Accounting and Financial Management Degree, as well as a Master of Accounting Degree from the University of Waterloo and is a CPA and CFA charterholder.
He also brought his passion for helping entrepreneurs to the classroom as a co-founder and lecturer for the University of Waterloo’s masters-level Start-up Finance course.

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Endometriosis documentary profiles stars including Marilyn Monroe and Amy Schumer

A non-profit has launched an endometriosis documentary featuring Amy Schumer and Marilyn Monroe as it pushes for changes in how the condition is treated and understood.
The Endometriosis Collective has launched to change how endometriosis is researched, treated and understood, starting with a documentary featuring stories from people including Amy Schumer and Marilyn Monroe.
The feature-length documentary, “End of the Cycle”, will premiere in New York on Tuesday, and The Endometriosis Collective is making the film free to stream online.
Schumer, a comedian, writer and actor, has previously spoken of how endometriosis left her “on the floor in pain, vomiting from the pain, the pain that nobody can see.”
Schumer is one of several celebrities featured in the documentary. Other contributors include dancer Julianne Hough, Olympic medallist Brittany Brown and actors Janel Parrish and Folake Olowofoyeku.
The Endometriosis Collective timed the documentary premiere to coincide with the 100th anniversary of Marilyn Monroe’s birth.
Monroe, who died in 1962, starred in films such as “Some Like It Hot” and “Gentlemen Prefer Blondes.”
According to a biography published in 1985, Monroe’s endometriosis was so severe that it destroyed her marriages, her wish for children, her career and ultimately her life.
The Endometriosis Collective said the documentary shares newly uncovered information about Monroe’s experience with endometriosis.
The non-profit said the information connects Monroe’s story to the experiences of women across generations, highlighting how far awareness, research and care still have to go.
A representative of the Marilyn Monroe Estate said: “By sharing this part of her story through ‘End of the Cycle,’ we hope to honour her legacy in a way that brings visibility to endometriosis, encourages more open dialogue and helps inspire the research needed to create change.”
As part of the premiere, The Endometriosis Collective is holding a panel discussion.
Schumer, Brown and Olowofoyeku, the documentary’s co-directors Sammy Jaye and Soraya Simi, and medical experts are due to be part of the premiere.
AbbVie’s Orilissa and Sumitomo Pharma’s Myfembree are among the approved drugs for endometriosis pain.
Hough, one of the participants in the documentary, starred in an Orilissa campaign in 2017.
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