Fertility
The Polish start-up aiming to transform the reproductive medicine sector

AI start-ups have emerged as the newest players in the tech world. We speak to Ula Sankowska, co-owner and co-CEO of MIM Fertility, one of Poland’s most exciting deep tech start-ups on a mission to revolutionise IVF.
How did MIM Fertility come about?
Ula Sankowska: I must admit that the idea was born from personal experience. For many years I was a patient of in-vitro clinics, my path to motherhood was long and winding.
I know what prospective patients go through and I know the shortcomings of the treatment. I want to help people to fulfil their dream of a desired child. If we manage to revolutionise infertility treatment, I will be able to say with a clear conscience that my lifelong dream has come true.
The second factor, for sure, that gave me an amazing kick to start MIM Fertility were the people who believed in the idea.
Here I am talking about Piotr Wygocki, co-CEO of MIM Fertility – a great Polish innovator and researcher. It was certainly his enthusiasm and faith in the idea that allowed us to develop and create technologies that today are commercialised globally.
How does your software help couples struggling to conceive?
US: With our AI-driven technologies we increase chances for people to become parents. We provide greater accuracy in the diagnostic and treatment process, reducing the time and cost associated with fertility treatments and leading to better outcomes for our customers.
We developed two software tools that promise to deliver these goals.
The first technology is EMBRYOAID – an application that supports skilled embryologists in choosing the most promising embryo for implantation.
Choosing the right embryo to be implanted for a woman is extremely important because it increases the chance of success, minimises complications and shortens the time to pregnancy.
The EMBRYOAID system learns how embryos develop over time and then our model uses this information to identify the best embryos for implantation.
By understanding the entire development process, the system is able to identify the right embryos even from just one image. This is a cheaper alternative to current analytical tools that are only available at the most expensive IVF clinics.
We believe that it will give clinicians the opportunity to choose the best embryo, thereby reducing the number of in vitro fertilisation cycles needed to achieve a successful pregnancy, improving the success rate and minimising the risk of multiple pregnancies.
Our other technology, FOLLISCAN, is an AI/ML software platform designed to identify, calculate and measure follicles of all sizes in a two-second sweep through the ovary during transvaginal ultrasound. This is a key test because it allows you to determine the fertility of a woman in a given cycle.
This test is performed several times during the IVF process itself and allows you to determine the timing of its individual stages.
Thanks to FOLLISCAN, the gynaecologist and medical staff will have access to highly specialised medical knowledge, so far reserved mainly for a small group of specialists.
In addition, the platform automates a large part of the activities that currently have to be performed by a human. This will significantly facilitate diagnostics in terms of the assessment of ovarian monitoring, as well as the development of follicles.
FOLLISCAN, we think, will improve the diagnosis of female fertility and contribute to the use of treatment methods that are better suited to the patient’s needs, increasing their effectiveness.
What makes your technology different?
US: In the case of FOLLISCAN we have a technology that can cooperate with any ultrasonographic machine, i.e., both 2D and 3D.
For example, our main competitors require us to use 3D mode, which is typically not used in the AFC examination but as well requires more advanced hardware.
As for EMBRYOAID, this is more about our transparent approach to the development of our tools that includes engaging into tests with clinics, explaining well limitations of our models, as well as working on the explainability of our tools.

Where are you with the business now?
US: We are offering our technologies to IVF centres and clinics globally. Starting from January this year, the MIM family have joined 15 IVF clinics from different continents.
We are truly happy that by empowering clinics with our AI-driven software, we have a real impact on the decisions making by doctors and thus influence the treatment of patients.
Our software was created with passion and with the conviction that, above all, it must provide real value to people who use it.
Our motto is quality. Solid and robust algorithms are solutions you can trust. We do not want to hand over something that would not be effective and transparent.
What are your long-term goals?
US: We aim to introduce AI into further aspects of the IVF process. Starting from individual and personalised patient care, through deeper understanding of factors that are important for the IVF procedure itself, and ending with AI support for pre and post implantation treatment.
It is important to stress that we are a deep-tech company, i.e., research that leads to the development of our products can take even years.
Hence, we have already started some of these research projects as well as are planning further development works. We truly believe that AI can greatly improve IVF and make it more accessible.
Some clinicians remain sceptical of the benefits of AI to their work. How do you deal with such perceptions?
US: There is almost no doubt that AI will become the technology of the 21st century and will enter into more and more aspects of our jobs and lives.
Such disruptive technologies usually raise questions and doubts as their introduction is clearly visible. Hence, we need to engage in education of the public on two levels.
First, we need to familiarise the public that this technology is helpful, for example by explaining that image editing or styling tools are based on cutting edge AI.
Second, we need to educate our users on how to apply our tools and what their limitations are. In order to build trust in our solutions, we take special care to make them robust and explainable.
Do you think we need more AI education in healthcare?
US: Certainly and MIM Fertility engages into this process in the context of fertility care. We present widely our solutions on specialistic conferences devoted not only to IVF but targeted at gynaecologists.
We are also inviting a wide range of IVF clinics to test our tools, giving them an opportunity for discussions and further explanations.
However, AI education is quite challenging, as fully understanding these methods requires deep mathematical knowledge.
Where do you see fertility care in ten years’ time when it comes to technology advances?
US: AI understands complex processes and dependences much better than we humans. This technology will only reveal its full potential when more aspects of IVF are digitised and amenable for analysis.
Only then will we be able to fully understand the process and help more people become parents.
For more info, visit mimfertility.ai.
Fertility
Chelsea FC Women to launch first-of-its-kind player fertility fund

Chelsea FC Women is to launch a fertility fund giving players access to assessments, treatments, counselling and workshops.
The initiative is part of a new partnership with London fertility clinic Fertility Plus, which has been named the club’s official fertility partner.
Chelsea said the fund will be available to every player in its women’s team, with support tailored to individual needs.
Giulia Mazzia, commercial director for Chelsea FC Women, said: “At Chelsea FC Women we are never done pushing for progress for our players and our community.
“This first-of-its-kind partnership with Fertility Plus will open up the conversation about fertility, help to raise awareness for our incredible fanbase and beyond, and give practical support to our players off the field as well as on it.”
Support through Fertility Plus will include fertility assessments and treatments, as well as counselling and workshops.
The partnership will also provide evidence-based information about reproductive health and address misconceptions around fertility.
Chelsea cited previous research on fertility knowledge which found that 41 per cent of respondents actively trying to conceive did not know when their fertile window was.
The club and Fertility Plus plan to provide educational content, resources comparing fertility myths with medical evidence and insights from Chelsea FC Women ambassadors.
Dr Amit Shah and Dr Anil Gudi, co-founders of Fertility Plus, said: “Elite sport asks a lot of women during the very years when fertility matters most, yet it’s a conversation the game has rarely had.
“Partnering with Chelsea FC Women allows us to help change that by giving players, staff and supporters access to trusted fertility expertise and compassionate, consultant-led care.
“We’re proud to work alongside a club that’s setting a new standard for supporting women’s health, both on and off the pitch.
Fertility
Higher doses of common fertility drug may increase pregnancy risks

Higher cumulative doses of common fertility drug clomiphene citrate may increase pregnancy loss risks, according to new research.
Around one in six people experience infertility, with irregular or absent ovulation among the most common causes.
Clomiphene citrate has long been a mainstay of fertility treatment, but Adelaide University research has raised concerns about higher cumulative doses.
The new study found that high doses of clomiphene citrate accumulated over multiple fertility treatment cycles could increase the risk of pregnancy loss.
Lead author associate professor Sheree Boulet said the findings showed a clear dose-response relationship, meaning the risks increased as cumulative exposure rose.
She said: “Women who received higher cumulative doses of clomiphene citrate experienced progressively greater risks of adverse pregnancy outcomes.
“We examined more than 21,000 embryo transfer cycles across four cumulative dose categories and found that increasing the dose did not significantly improve the chance of a live birth.
“Our findings suggest there may be a point where increasing the dose offers little additional benefit while exposing women to greater risk, highlighting the importance of carefully balancing effectiveness with safety when making treatment decisions.”
Supported by the NHMRC and conducted in partnership with Boston University and the Centers for Disease Control and Prevention, researchers analysed 21,004 IVF embryo transfer cycles in the US.
Women receiving cumulative doses of 500mg to 749mg of clomiphene citrate had a 12 per cent higher risk of miscarriage, while those receiving 750mg to 999mg had a 38 per cent higher risk.
Women receiving cumulative doses of 750mg or more were also more than twice as likely to have twins or other multiple births.
Rates of spontaneous abortion, another term for miscarriage, increased as the dose rose.
Researchers also recorded more than a threefold increase in stillbirth at the highest dose, although the finding was not statistically significant because that dose was rare. Larger studies are needed to confirm the association.
The finding is consistent with an earlier Adelaide University study that showed a doubling of neonatal death in pregnancies involving clomiphene citrate. Neonatal death means the death of a baby shortly after birth.
Higher cumulative doses did not improve the chance of a live birth, but did increase twinning, which raises the risk of adverse outcomes for both mother and child.
Clomiphene citrate is one of the world’s most widely prescribed fertility drugs. It has been prescribed to millions of women worldwide since 1967 and remains a recommended first-line treatment for ovulation induction.
The drug is recognised as an essential medicine by the World Health Organization. It works by stimulating the ovaries to release eggs, increasing the chance of pregnancy.
Women who do not respond to lower doses, or who require multiple treatment cycles, may receive progressively higher cumulative doses over time.
The findings build on a series of studies from Adelaide University’s Robinson Research Institute linking clomiphene citrate with increased risks of pregnancy loss, stillbirth, perinatal death and some birth defects.
Experimental studies in mice supported these findings, showing that higher doses reduced successful pregnancies and were associated with pregnancy loss, impaired fetal growth and developmental abnormalities.
Professor Michael Davies, senior researcher and co-author of all the studies, said the latest work builds on more than two decades of Adelaide-led research into the safety of fertility treatments.
He said: “Clomiphene citrate has been used by many women since 1967, but it has never been comprehensively evaluated in large prospective clinical trials.
“Our studies indicate that women respond differently to clomiphene citrate and that increasing cumulative doses may increase the risk of adverse pregnancy outcomes without improving the likelihood of a live birth.
“The findings confirm and extend our previous studies in both human and mouse models which highlight the need to better understand the dose-response relationship and whether more personalised dosing strategies could improve safety.
“Until we can better understand these differences, it remains important that clinicians rigorously follow manufacturer’s safety recommendations and avoid unnecessarily increasing cumulative doses.
“The same questions are now being asked of newer ovulation-inducing medications, so any move away from clomiphene citrate should also be guided by robust evidence rather than assumptions about safety.”
Fertility
No clear evidence common embryo transfer techniques improve IVF success, review finds

Common IVF preparation techniques used before embryo transfer have no proven effect on pregnancy rates, according to a review.
Researchers said evidence for the widely used practices remains uncertain because available studies are limited and generally of low quality.
Embryo transfer is the final and most vulnerable stage of IVF, when an embryo is placed into the womb. Only around one in three transfers results in pregnancy.
Practice varies between clinics, with some routinely using preparation techniques such as adjusting bladder fullness while others do not consider them necessary.
Dr Ryosuke Akino, practising obstetrician-gynaecologist from Kato Ladies Clinic, said: “To an extent, this is a case of tradition driving practice rather than the evidence.
“Current practices in this area often reflect local protocols, clinician preference, and historical convention rather than strong, high-quality evidence.”
The Cochrane review analysed 11 studies involving 2,524 women undergoing embryo transfer.
Researchers looked at three preparation techniques used by fertility clinics: having women arrive with a full bladder to straighten the angle between the uterus and cervix, removing cervical mucus and using a technique called afterloading.
Afterloading is a technique used to guide the embryo through the cervix.
The review found no reliable evidence that any of the three approaches improved pregnancy rates compared with standard care.
Researchers rated the evidence as low or very low certainty because the trials were small and had methodological weaknesses. They found no grounds to recommend any of the techniques over standard care.
There was also limited information about possible side effects.
The review team, which included methodologists and practising obstetrician-gynaecologists, said full bladder preparation and cervical mucus removal were generally considered safe, with no clear evidence of harm or major complications.
Dr James Brown, obstetrician-gynaecologist from Women’s Health and Research Institute Australia, said: “While these techniques are generally considered safe, it’s still important to test their effectiveness.”
Akino and Brown added: “A full bladder can be uncomfortable, although it may ease catheter insertion in certain uterine positions and reduce procedural difficulty.
“Mucus removal is usually quick, but if done roughly and causes bleeding, it may affect the woman’s experience.
“Overall, the risks are minor and relate mostly to discomfort and procedural factors rather than clinical harm.”
The authors said embryo transfer has changed relatively little despite major advances elsewhere in IVF.
Research has instead focused more heavily on embryo quality and genetic factors, which have a greater bearing on treatment success than transfer technique.
Embryo transfer also depends heavily on the person carrying out the procedure and can be difficult to standardise, making large, rigorous clinical trials harder to design.
Researchers said women may also be reluctant to risk valuable embryos by taking part in randomised studies comparing different transfer techniques.
Dr Noyuri Yamaji from Showa Medical University in Japan said: “Sixteen years of research still haven’t answered a basic IVF technique question.
“This is a critical step in the IVF process and these small changes and techniques have the possibility to make a massive difference, but we won’t know more until more robust, better-quality trials are conducted.”
All the studies assessed were carried out in high-income countries, meaning the findings may not necessarily apply to other healthcare settings and populations.
The authors said further research could be particularly valuable in resource-limited settings, where these procedures are inexpensive and simple to change and basic procedural standardisation could matter more than advanced technical modifications.
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