News
Chicago start-up Fillow launches reusable period disc
The founders are hoping to pave the way for a more sustainable and convenient period care experience

The Chicago-based start-up Fillow has launched a reusable period disc to create a more sustainable and convenient period care experience.
The new menstrual product comes with an applicator and combines “the ease and convenience of tampons” with the reusability and all-day-wear of period cups.
The disc is made from medical-grade materials and helps women struggling with traditional cups, yet still seek a more sustainable period product.
Suitable for a light, medium, or heavy flow, the product is supposed to last and offer protection for at least a year.
Founded by Phoebe Seoyeon Choi, Helena Kim, Camryn Ross and Mary Woo, Fillow is on a mission to revolutionise the “historically gendered” and “stigmatised” period care industry.
The four entrepreneurs, who started the venture as college students, became the first and only all-female team to win first place at the University of Chicago’s venture competition hosted by the university’s Booth School of Business.
Their business, awarded US$75,000 in the competition, has already made a name for itself in Chicago’s startup scene and now aims to change the period care market by breaking down taboos and creating a more inclusive conversation around menstruation.
With the launch of their first product, the founders are hoping to pave the way for a more sustainable and convenient period care experience.
“After years of listening to menstruators on the struggle to find a sustainable, long-lasting, and easy-to-use period product and through countless design reiterations, we’ve created a reusable menstrual disc that can be inserted and removed just like a tampon for a no-mess, no-fuss, all-day wear experience,” they said in a statement.
Last year, the start-up was recognised in Chicago Inno’s 25 under 25.
News
Applications open for Propel’s final 2026 healthtech cohort

Propel Healthtech West Yorkshire has opened applications for its final 2026 healthtech cohort, offering innovators support to scale solutions for the NHS and wider healthcare system.
The accelerator is inviting healthtech innovators with ambitious solutions to join its last cohort of the year.
Propel Healthtech West Yorkshire supports small and medium-sized businesses at start-up and scale-up stages as they develop, progress and scale healthcare innovations.
The fully funded programme is delivered by Health Innovation Yorkshire & Humber in partnership with West Yorkshire Combined Authority.
It provides tailored business support, NHS engagement and access to a nationally recognised innovation network.
Successful applicants will join a six-month programme designed to accelerate commercial growth and NHS adoption.
Support includes business development, regulatory guidance, one-to-one mentoring, masterclasses and direct access to NHS organisations, investors and industry partners.
Regulatory guidance helps companies understand the rules they must follow before healthcare products can be safely adopted.
Dr Neville Young, director of enterprise and innovation at Health Innovation Yorkshire & Humber, said: “It’s always incredibly exciting to open another round of applications for Propel.
“So far, we’ve seen outstanding examples of how this collaborative, innovation-led programme supports companies to start, scale and embed their products and solutions within our local healthcare system.
“As we launch our final cohort of 2026, we’re looking forward to welcoming another group of ambitious innovators who share our vision of improving health and care through innovation.
“The value we can offer participating SMEs continues to grow year on year, and we’re proud to deliver Propel Healthtech West Yorkshire alongside partners who help shape a programme that is truly world-leading in its ambition, quality and impact.”
The programme launched in November 2025 following £4.5m through the West Yorkshire Mayor’s Investment Zone, part of a wider £160m Investment Zone.
It aims to accelerate innovation, attract investment and strengthen the region’s health and life sciences sector.
Over four years, the programme plans to support hundreds of innovators, helping businesses grow in West Yorkshire while developing technologies intended to improve patient care, tackle healthcare challenges and create high-value jobs across the region.
The programme is delivered with a network of regional, national and international partners, giving innovators access to expertise, markets and organisations familiar with developing and scaling healthcare innovations.
Applications are open to early-stage innovators and organisations that can show evidence of NHS traction.
Applicants must already have a presence in West Yorkshire or be willing to establish one.
Each successful organisation will receive support tailored to its stage of development and growth ambitions, reflecting its individual commercial and clinical priorities.
Applications opened at 9am on Monday 20 July and close at 4pm on Friday 25 September.
Successful innovators are due to be notified on Friday 2 October, ahead of the cohort launch event on Thursday 15 October.
Programme offboarding is scheduled for March 2027.
Tim East, workstream lead for start-ups at Propel Healthtech West Yorkshire, said: “Every cohort brings together founders tackling some of healthcare’s biggest challenges with innovative ideas, technologies and solutions. What makes Propel unique is the breadth of expertise available to innovators, from NHS partners and academics to investors, experienced founders and international organisations.
“Whether you’re at the beginning of your commercial journey or preparing to scale, Propel is designed to give innovators the knowledge, connections and confidence needed to successfully navigate the healthcare system and accelerate growth.”
Tracy Brabin, mayor of West Yorkshire, spoke in November 2025 during the launch of the £4.5m investment as part of the Local Growth Plan.
She said: “The first priority of our Local Growth Plan is to boost our region’s fastest growing business sectors, because we know that’s how we’re going to drive investment, create jobs and put more money in people’s pockets.”
She added: “This will help with access to finance, skills and workspace to bolster collaboration with hospitals and universities, boosting growth and helping us build a stronger, brighter West Yorkshire.”
Propel Healthtech West Yorkshire says it is committed to building an inclusive innovation ecosystem and is encouraging applications from underrepresented founders, including female founders, innovators from Black, Asian and minority ethnic communities and entrepreneurs with disabilities.
News
Disadvantaged neighbourhoods linked to faster heart health decline in midlife women, research shows

Women in disadvantaged areas may face poorer heart health and faster decline as they approach menopause, new research suggests.
Researchers followed 1,200 women in eastern Massachusetts for more than 20 years, from pregnancy into midlife.
The study measured heart health at five points using a score based on eight health and lifestyle factors, including blood pressure, cholesterol, sleep, diet and physical activity.
Women living in the most socially vulnerable neighbourhoods scored about six to 10 points lower on heart health across more than two decades of follow-up than those in the least disadvantaged neighbourhoods.
The differences were already clear three years after enrolment and continued into midlife.
Researchers also found that women in these neighbourhoods had faster declines before menopause, the stage when periods stop and cardiovascular risk can rise. Cardiovascular health means the health of the heart and blood vessels.
Socioeconomic factors also appeared to shape outcomes. Women with lower income, less education, or who identified as non-Hispanic Black had lower heart health scores throughout the study.
The findings highlight how long-term exposure to social and environmental conditions may affect cardiovascular risk over time.
Even modest differences in heart health scores may matter, as previous research has linked small decreases in these scores with higher risks of cardiovascular disease and death.
Senior author Izzuddin Aris, associate professor at Harvard Medical School and the Harvard Pilgrim Health Care Institute, said: “Our study shows that heart health in midlife is shaped by more than personal choices. Income, education, and neighbourhood conditions may all play a role.”
Neighbourhood conditions continued to affect heart health even after researchers took income and education into account.
Women who lived for years in highly vulnerable neighbourhoods had persistently lower scores and poorer cardiovascular health trajectories.
Aris added: “The years before and around menopause may be an important time to support women’s heart health.
“This is especially true for women living in under-resourced neighbourhoods.”
The findings suggest prevention efforts could include better access to healthy food, safe places to be active and quality healthcare, particularly for women seeking to protect their heart health over time.
The study used data from Project Viva, a long-term research study that has followed women since pregnancy in the early 2000s through midlife.
Researchers collected repeated health data over more than two decades, allowing them to track long-term patterns in heart health.
Insight
What “women’s healthmaxxing” means for patient trust and the femtech industry

Women’s health has become one of the most searched and shared topics online, from cycle syncing and cortisol management to menopause hacks, supplements, hormone testing and clinician-creator content.
That surge in attention, sometimes dubbed “healthmaxxing,” is changing how women find, evaluate and act on health information, and it is starting to reshape the relationship between patients, clinicians and the companies building products for this market.
For providers, the shift means patients are arriving better informed but also more exposed to unverified claims, putting pressure on clinicians to engage with online narratives rather than dismiss them.
For femtech and pharma companies, it opens a route to reach and educate consumers at scale, but also raises the stakes on credibility: products and messaging that ride the trend without clinical grounding risk eroding the trust the industry has spent years building.
Investors are watching the same dynamic from a different angle.
Attention-driven demand can be a signal of where the next wave of femtech growth will come from, but distinguishing genuine clinical need from viral momentum is increasingly part of due diligence.
The net effect is a widening gap between companies that treat cultural attention as a distribution channel for credible, evidence-based care, and those that risk being swept up in trends with little clinical substance behind them.
How that gap plays out will shape patient trust, clinical relationships and commercial opportunity across the women’s health industry for years to come.
These themes will be explored in more depth in an upcoming webinar, “Women’s Healthmaxxing: The Opportunity & Risks of Cultural Attention for the Women’s Health Industry,” hosted by the Women’s Health Innovation Summit (WHIS), featuring Ellen Wilcox (Listen Ventures), Jessica Bell van der Wal (Frame Fertility), Dr. Tosin Sotubo-Ajayi (NHS, BBC and more) and Nora Lansen (Elektra Health).
Register free for the webinar on 23 July 2026 at https://events.virtualpro.com/womens-health-series-webinar-july-2026/registration
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