Insider Insight
Insider Insight: Cindy Moy Carr, founder and CEO of Vorsdatter Limited
This week we meet Cindy Moy Carr, founder and CEO of Vorsdatter Limited
Cindy Moy Carr is the founder and CEO of Vorsdatter Limited, a company based in Newcastle upon Tyne which developed mySysters – an app that helps women in perimenopause and menopause understand their symptoms and connect with each other.
What is your morning routine?
I’m an empty nester who travels extensively, so the first thing I do is get my bearings. One morning I woke up confused about my location, only to realise I was in my own home! If I’m housesitting for someone with pets, I’ll take care of my furry companions and then get myself the first of several glasses of water.
I’ve never been a coffee or tea drinker. Then it’s either a walk or a shower. I stay off my phone or computer for the first few hours of the day except to check for emergency texts from the kids.
Which technology could you not live without?
My smartphone, even though I usually have it on silent and people know I only check it at certain times of the day.
How do you relax?
Walking is my main form of rest, relaxation and recreation. My home base is Chicago where the official motto is Urbs in horto, Latin for ‘city in a garden’.
There are more than 500 parks and 7,000 acres of parkland in Chicago. When the weather isn’t great, Chicago has dozens of museums to wander in. It’s the same when I travel. I pull up a map and look for the parks and walking trails.
Which quote resonates with you?
Hope is not about proving anything. It’s about choosing to believe this one thing, that love is bigger than any grim, bleak shit anyone can throw at us. ― Anne Lamott
What is the best thing about your job?
The messages women send telling me they no longer feel alone, or they finally understand the mysterious physical changes are related to perimenopause, or their healthcare provider LISTENED to them when they brought in the report from the symptom tracker.
I founded mySysters because I needed it and nothing like it existed. To know mySysters is there for others like me makes the challenges worthwhile.
What keeps you motivated?
Sheer grit. The UK is far ahead of the US in the menopause and perimenopause conversation, which is one of the reasons mySysters is based in Newcastle upon Tyne, and there’s still a long, long way to go.
Half of US women don’t have access to an ob/gyn. Of those that do, many private patients are waiting anywhere from two months to six months or even up to year for an appointment, because priority is given to those who are pregnant.
Even if they do get an appointment, fewer than 20 per cent of ob/gyns have any training in menopause. Too many people think seeking healthcare for menopause makes it unnatural. But women get healthcare throughout pregnancy and childbirth and that doesn’t make either unnatural.
What is the most important lesson you have learned on your start-up journey?
You don’t have to have all the answers to start. I don’t have a tech background. I didn’t know how to build an app. I only knew I needed something to manage what was happening my life. That led to research and talking to people and asking questions and repeat.
If you have an idea and don’t know where to start, go to the library and ask the reference librarian for the section on starting a business or entrepreneurship or the subject of your business and start reading.
What advice would you give to your younger self?
Be kind to yourself, and don’t worry about what people say someone your age ‘should’ be doing.
What is something you wish you could experience again for the first time?
Dwelling in the past, even the joyous moments, robs from the present. Thinking about what was, or might have been, takes focus away from seeing and appreciating what is now. What’s important is what I’ll experience today, and what I can do today to set in motion the experiences I want to have in the future.
What is your greatest achievement since establishing your company?
Other than surviving through a pandemic, political upheaval and multiple personal setbacks? I’m very much an introvert. As in, off the charts INTROVERT.
Founding mySysters meant I had to talk to more people in one day than I might have in a month (or two months!) It’s a skillset I’m still working on, and I find it challenging to attend a conference two or three days in a row. It helps to take breaks and find a quiet area to recharge.
For more info, visit mysysters.com.
Entrepreneur
Tech exec launches programme to address women’s leadership gap in technology sector
A new 12-week executive programme aimed at tackling burnout and stalled career growth among senior women in technology will launch next month, amid ongoing concerns about gender representation in the industry.
Padmasini Dayananda, a tech executive with 24 years’ experience, created the initiative to support women leaders in reshaping their careers and raising their profiles in the sector.
The programme is based on what Dayananda describes as a “Triple-E Framework,” drawing on concepts from Stanford’s Career Design Lab and the Uncertainty Experts initiative.
“Women now have a seat at the table—but they want more,” says Dayananda. “They’re ready to explore untapped potential and redefine their path. What got them here won’t take them to the next level. This program is designed to create extraordinary breakthroughs by helping them drop old baggage, build strategic agility, and grow with purpose.
Opening for registration on 2 June 2025, the course is designed to help participants overcome self-limiting beliefs, plan their next career steps, and recover from professional burnout.
Figures from Women in Tech UK show that while women make up 42 per cent of the tech workforce, they hold just 31.7 per cent of leadership roles. Many exit senior positions due to limited advancement opportunities, lack of visibility, or chronic stress.
Called HER Circle of Influence, the programme combines executive mentoring and strategic coaching. Enrollment will be selective, with places offered through an application process.
Dayananda was ranked fourth in Information Age’s Top 10 Diverse Leaders in UK Tech and is an alumna of Windsor Leadership. See more on the programme here
News
European healthcare professionals react to new ultrasound technology
European ultrasound specialists have responded to the launch of an advanced ultrasound system by international health technology provider Mindray.
The Resona A20, unveiled in Naples late last year at the 35th congress of the European Federation of Ultrasound Societies in Medicine and Biology, was developed by Mindray to allow healthcare professionals to have a “deeper comprehension of the human body”, and to enable early detection of illness with new levels of confidence.
It is the first premium ultrasound system to be developed by the company.
‘The highest level of confidence for complex cases’
Professor Vito Cantisani, president of the European Federation of Societies for Ultrasound in Medicine and Biology, remarked he was “positively impressed” with the new technology as one of the world’s first users. “I found this new equipment very useful to evaluate deeply complicated cases,” he said. “The Resona A20 brings the best image quality for the highest level of confidence.”
Professor Cantisani, who is also chairman of integrated advanced imaging at University Sapienza, Rome, remarked how software in the Resona A20 supported multi-parametric evaluation, helping to deliver “a comprehensive evaluation of my patients”. “We are entering a new era,” he said.
He pointed out that one significant improvement is the multi-parametric liver study, helping to comprehensively study any pathology. He added that the technology enables all requested information to be displayed in real-time in one shot.
“The A20 smart thyroid tool gives automatic real-time lesion detection, which helps to be fast and precise,” Professor Cantisani added.
“HD Scope+is very useful because it increases the level of confidence, enhancing the border delineation, the eco-structures, the presence of calcification of the lesion that I study, such as breast and thyroid lesions, where it is really important to depict clearly and properly any of those features.”
Microvasculature study functionality was also described as important
A ‘slow flow’ often suggests that there might be a problem with the small blood vessels. Professor Cantisani said: “The ultra micro angiography provides a very high sensitive depiction of the slow flow.”
The new technology is expected to support daily clinical activity, research, and education, with the potential to enhance the role of ultrasound in the diagnostic imaging landscape.
Dynamic tumour information, and new pathways
The new high frame rate of the Resona A20 could make a “major difference” for healthcare professionals in delivering a correct diagnosis quickly for kidney, liver and oncology patients, and could help to transform clinical pathways, according to Prof Dirk-Andre Clevert, head of the Interdisciplinary Ultrasound Centre, Department of Radiology, University of Munich-Grosshadern Campus.
“The A20 gives us the opportunity for super resolution,” he said. “Five hundred frames a second means a very, very high resolution, and a lot of dynamic information, additional information for the tumour which doesn’t exist or can be missed in conventional contrast examination.”
New diagnostic pathways could become possible for different patient cohorts, he added. For kidney transplant patients, it was now possible to show a “tiny kidney infarction not clearly visible by a contrast enhanced ultrasound examination”.
For liver patients, the need for additional imaging, could potentially now be avoided, he added. “Around 30 per cent of my liver examination patients need to have CT or MRI, and further contrast enhanced ultrasound,” said Professor Clevert. “There might be an option for a shortcut, to start with super resolution before going to MRI or CT – to save both time and money.”
‘A huge amount of data’: A new perspective for doctors
The new ultrasound system uses an acoustic intelligence technology platform, combined with Mindray’s next-generation transducers to improve acoustic focusing, and support precise diagnosis. This helps healthcare professionals to visualise often unseen details.
Professor Clevert said that the Resona A20’s option for super resolution meant “more frames in a shorter time, with additional information like dynamic flow direction”, in addition to providing results of image analysis on the same system, preventing the need to transfer information to external computers.
“You have the option to see very tiny vessels which are not normally visible,” he said. “You can see the flow direction, you get information regarding time of arrival, so how fast the contrast has arrived. It’s not only super resolution, we have vascular information, dynamic information.”
He described the potential for a “very big power insight”. “If you can acquire 500 frames in a second, and you can store 30 seconds, this means you have around 15,000 frames. This is a huge amount of data.”
Entrepreneur
#empowHERaccess Global Prestige Awards 2025: A Global Celebration of Women in AI, Technology, and Economic Leadership
The highly anticipated #empowHERaccess Global Prestige Awards 2025 returns for its fifth year, honoring global leaders who are shaping the AI-powered economy while driving corporate ESG and UN SDG goals. Hosted in both the U.S. and India, this industry recognition platform builds upon the success of the 2024 campaign, which reached 4.5 million impressions.
Presented by Women in Cloud (WIC) in collaboration with The Mainstream (formerly CIO News), the awards celebrate women technology and business leaders, impact filmmakers, entrepreneurs, investors, donors, wellness champions, and allies who are pioneering innovation in AI, cybersecurity, film, technology, and wellness.
“The #empowHERaccess Global Prestige Award 2025 honorees represent the future of leadership in the AI-powered economy,” said Chaitra Vedullapalli, President of Women in Cloud. “These women are leading transformative initiatives within their organizations, driving innovation and measurable business outcomes. Companies with women in senior leadership roles are 30% more likely to outperform their peers, proving that visibility and recognition of these leaders are critical for building a thriving, inclusive AI-powered economy.”
Women in Cloud’s past awards have showcased groundbreaking contributions, fostering equitable economic access, industry inclusivity, and policy-driven innovation. This year, the program expands globally to honor over 200 changemakers whose leadership is shaping critical industries.
Nominations officially opened on March 25, 2025.
The #empowHERaccess 2025 Awards Gala will be a premier gathering of industry leaders, investors, policymakers, and changemakers, celebrating transformative contributions to the AI-powered economy. This year’s ceremony will introduce two new award categories:
- The Wellness Champion Award – Honoring leaders fostering corporate and community wellness initiatives.
- The Impact Film Award – Recognizing films that champion women’s experiences in AI, wellness, and sustainability.
This global recognition platform also features signature categories, including:
- Trailblazer Leadership Award – Recognizing women leaders or allies accelerating ESG and ERG efforts.
- Technologist Visionary Award – Honoring pioneers in cloud, AI, and cybersecurity innovation.
- Women Tech Entrepreneur of the Year – Celebrating B2B and B2C women-led companies making an impact.
- Mentor of the Year Award – Recognizing individuals championing women tech entrepreneurs and professionals.
- Ally of the Year Award – Honoring those who empower and support women in tech.
- Community Leadership Award – Highlighting individuals building inclusive, diverse talent ecosystems.
- Generative AI Innovation Award – Recognizing leaders advancing equitable AI solutions.
- Corporate Equality Advocate Award – Celebrating corporate champions of gender equality.
“Being recognized at the #empowHERaccess Awards was a transformative moment, amplifying our mission and opening doors to global opportunities.” – Cara South, Trailblazer Leadership Award Winner 2024.
Join the Movement: Nominate a Leader Today
The #empowHERaccess Global Prestige Awards are a catalyst for change and recognition. By honoring the leaders, innovators, and allies shaping the future of AI, technology, and inclusivity, we drive a more equitable, diverse, and sustainable industry.
Now is your chance to be part of this transformative journey.
Submit your nominations today: https://womenincloud.com/empowheraccessawards2025/
Join the conversation on social media using #empowHERaccess2025
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