IVF service partners with Microsoft to transform fertility treatment delivery

NOW-fertility announces the launch of a new digital fertility platform backed by the Microsoft for Startups program.

The partnership sees NOW-fertility transforming fertility treatment delivery with a digital IVF portal that combines ‘always-on’ virtual consultancy and support, with physical care from clinical IVF centres.

The platform draws on machine learning and AI to prognosticate the best chances of success and to drive patient engagement which together offer patients seamless access to state-of-the-art treatment.

“We work with the Microsoft for Startups programme to create a bespoke platform that we believe will benefit the fertility treatment sector in a variety of ways,” says professor Luciano Nardo, NOW-fertility CEO and founder.

“Our vision is to be the leading worldwide platform for fertility treatment, giving patients 24/7 access to exceptional quality, assisted conception care and support delivered in partnership with the best-performing clinics.

“Additionally, it will bring physicians and clinics the benefits of geographical expansion, delivery of personalised care, increased productivity and efficiency as well as knowledge-sharing and best practice,” professor Nardo adds.

“We look forward to working with colleagues and stakeholders to innovate the fertility industry by leveraging digital technology to make specialised clinical services more accessible to patients and reduce those elements that lead to stress and can ultimately impact the chances of having a baby.”

As the global IVF market is growing rapidly, NOW-fertility chief strategy officer, Andrew Coutts, explains that: “The future of digital healthcare delivery is extremely bright and with the help of Microsoft, NOW-fertility is at the forefront of this movement, which will ultimately benefit both patients and the clinics working with us.”

NOW-fertility expects demand for assisted conception treatments to continue to increase influenced by a range of factors, including better understanding of fertility problems, a trend towards late family planning, availability of clinics, new technologies and devices, cost-effectiveness, safety and increasing success rates.

For more information visit now-fertility.com.