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IVF platform to support couples struggling with infertility

A digital IVF portal run by multi-lingual fertility physicians, nurses and counsellors will offer personalised consultancy to patients.
NOW-fertility launches this spring and will match fertility patients with different clinics based on their location and therapeutic needs and requirements. Investigations, ultrasound scans and blood tests will be carried out close to the patient’s home by an approved satellite clinic.
The blend of ‘always on’ virtual consultancy and support, with the physical care offered by IVF centres will give patients seamless access to state-of-the-art treatment.
This patient-centred approach aims to reduce the time, stress and costs involved in traditional fertility journeys.
The global IVF market is growing rapidly, with a compound annual growth rate of 6.5 per cent.
Every year circa 48 million couples are affected by infertility with 2.5 million IVF cycles performed worldwide.
NOW-fertility expects demand for assisted conception treatments to continue to increase influenced by a range of factors, including better understanding of fertility problems, a trend towards late family planning, availability of clinics, new technologies and devices, cost-effectiveness, safety and increasing success rates.
The new technology targets a reduction in the time commitment of patients during the highly stressful period from when they begin to think about IVF, to starting treatment, from 24-30 hours to eight hours.
It has a network of licensed centres for the delivery of IVF and uses AI to drive patient engagement.
Find out more here.
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News
Endometriosis documentary profiles stars including Marilyn Monroe and Amy Schumer

A non-profit has launched an endometriosis documentary featuring Amy Schumer and Marilyn Monroe as it pushes for changes in how the condition is treated and understood.
The Endometriosis Collective has launched to change how endometriosis is researched, treated and understood, starting with a documentary featuring stories from people including Amy Schumer and Marilyn Monroe.
The feature-length documentary, “End of the Cycle”, will premiere in New York on Tuesday, and The Endometriosis Collective is making the film free to stream online.
Schumer, a comedian, writer and actor, has previously spoken of how endometriosis left her “on the floor in pain, vomiting from the pain, the pain that nobody can see.”
Schumer is one of several celebrities featured in the documentary. Other contributors include dancer Julianne Hough, Olympic medallist Brittany Brown and actors Janel Parrish and Folake Olowofoyeku.
The Endometriosis Collective timed the documentary premiere to coincide with the 100th anniversary of Marilyn Monroe’s birth.
Monroe, who died in 1962, starred in films such as “Some Like It Hot” and “Gentlemen Prefer Blondes.”
According to a biography published in 1985, Monroe’s endometriosis was so severe that it destroyed her marriages, her wish for children, her career and ultimately her life.
The Endometriosis Collective said the documentary shares newly uncovered information about Monroe’s experience with endometriosis.
The non-profit said the information connects Monroe’s story to the experiences of women across generations, highlighting how far awareness, research and care still have to go.
A representative of the Marilyn Monroe Estate said: “By sharing this part of her story through ‘End of the Cycle,’ we hope to honour her legacy in a way that brings visibility to endometriosis, encourages more open dialogue and helps inspire the research needed to create change.”
As part of the premiere, The Endometriosis Collective is holding a panel discussion.
Schumer, Brown and Olowofoyeku, the documentary’s co-directors Sammy Jaye and Soraya Simi, and medical experts are due to be part of the premiere.
AbbVie’s Orilissa and Sumitomo Pharma’s Myfembree are among the approved drugs for endometriosis pain.
Hough, one of the participants in the documentary, starred in an Orilissa campaign in 2017.
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