IVF platform to support couples struggling with infertility

A digital IVF portal run by multi-lingual fertility physicians, nurses and counsellors will offer personalised consultancy to patients.

NOW-fertility launches this spring and will match fertility patients with different clinics based on their location and therapeutic needs and requirements. Investigations, ultrasound scans and blood tests will be carried out close to the patient’s home by an approved satellite clinic.

The blend of ‘always on’ virtual consultancy and support, with the physical care offered by IVF centres will give patients seamless access to state-of-the-art treatment.

This patient-centred approach aims to reduce the time, stress and costs involved in traditional fertility journeys.

The global IVF market is growing rapidly, with a compound annual growth rate of 6.5 per cent.

Every year circa 48 million couples are affected by infertility with 2.5 million IVF cycles performed worldwide.

NOW-fertility expects demand for assisted conception treatments to continue to increase influenced by a range of factors, including better understanding of fertility problems, a trend towards late family planning, availability of clinics, new technologies and devices, cost-effectiveness, safety and increasing success rates.

The new technology targets a reduction in the time commitment of patients during the highly stressful period from when they begin to think about IVF, to starting treatment, from 24-30 hours to eight hours.

It has a network of licensed centres for the delivery of IVF and uses AI to drive patient engagement.

Find out more here.