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Jude raises €2.4 million to break stigma around bladder issues
The funding is the highest pre-seed round raised in the UK by solo female founder

The female-founded company, Jude has raised €2.4 million to break the stigma around bladder issue products such as pads, liners and supplements.
The funding is the highest pre-seed round raised in the UK by solo female founder, Peony Li. Around one in every three women or 14 million people in the UK struggle with bladder control issues although, despite this, potential investors did not want to invest. The company has now secured the backing of 12 female investors and Reckitt’s Innovation fund Access VC.
The announcement was made on International Women’s Day which focused on #BreakingtheBias for 2022. This funding represents a change in the way female-founded companies or start-ups tackling female health are viewed.
Peony Li, Founder, Jude said: “Over 14 million of us experience problems with our bladders, so why do we continue to suffer in silence? I want to break the stigma around bladder care and create a community and brand that makes people feel heard, seen and supported. I know I’ll have succeeded when we all start having conversations about incontinence in the same way we talk about periods and menopause.”
Jude products
One of the benefits of using Jude is that the products are biodegradable. Period care waste is a huge problem, people with periods use more than 11,000 disposable menstrual products in their lifetime which is based on the average of 38 years of menstruation using 22 items of sanitary products per cycle, 13 cycles per year. There are also issues around the adhesive, which uses harmful chemicals and petrochemical additives, applied to pads to help them stay in place. Jude uses plant-based, degradable materials and focuses on reducing its footprint.
Since their launch in January 2022, the company has shipped its products to 2,600 customers. It also provides clinically tested supplements that have been co-created with a community of 300 women. Its pre-seed funding will help to further develop its innovative solutions and also run large scale clinical supplement trials. It will also allow for expansion by hiring more staff and investment into education content aimed at breaking the stigma around bladder health.
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Endometriosis documentary profiles stars including Marilyn Monroe and Amy Schumer

A non-profit has launched an endometriosis documentary featuring Amy Schumer and Marilyn Monroe as it pushes for changes in how the condition is treated and understood.
The Endometriosis Collective has launched to change how endometriosis is researched, treated and understood, starting with a documentary featuring stories from people including Amy Schumer and Marilyn Monroe.
The feature-length documentary, “End of the Cycle”, will premiere in New York on Tuesday, and The Endometriosis Collective is making the film free to stream online.
Schumer, a comedian, writer and actor, has previously spoken of how endometriosis left her “on the floor in pain, vomiting from the pain, the pain that nobody can see.”
Schumer is one of several celebrities featured in the documentary. Other contributors include dancer Julianne Hough, Olympic medallist Brittany Brown and actors Janel Parrish and Folake Olowofoyeku.
The Endometriosis Collective timed the documentary premiere to coincide with the 100th anniversary of Marilyn Monroe’s birth.
Monroe, who died in 1962, starred in films such as “Some Like It Hot” and “Gentlemen Prefer Blondes.”
According to a biography published in 1985, Monroe’s endometriosis was so severe that it destroyed her marriages, her wish for children, her career and ultimately her life.
The Endometriosis Collective said the documentary shares newly uncovered information about Monroe’s experience with endometriosis.
The non-profit said the information connects Monroe’s story to the experiences of women across generations, highlighting how far awareness, research and care still have to go.
A representative of the Marilyn Monroe Estate said: “By sharing this part of her story through ‘End of the Cycle,’ we hope to honour her legacy in a way that brings visibility to endometriosis, encourages more open dialogue and helps inspire the research needed to create change.”
As part of the premiere, The Endometriosis Collective is holding a panel discussion.
Schumer, Brown and Olowofoyeku, the documentary’s co-directors Sammy Jaye and Soraya Simi, and medical experts are due to be part of the premiere.
AbbVie’s Orilissa and Sumitomo Pharma’s Myfembree are among the approved drugs for endometriosis pain.
Hough, one of the participants in the documentary, starred in an Orilissa campaign in 2017.
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