News
What does the future of femtech look like?
Femtech examines if this year’s early trends could one to watch for 2023

Tech forecasting agency, Ultra Violet Futures has launched a report outlining what it predicts will be the new futures in Femtech for 2023
The femtech industry is set to rise to be a $1.186 trillion global market by 2027. As an emerging sector, it is also poised to expand by adopting new and exciting technology such as techceuticals, virtual clinics or metaverses. The report by Ultraviolet focuses on four key future trends in femtech and what these may look like in 2023. Including Working across the 4 macro trends of Hybrid Health, Enhanced Therapies, Well-th Economy, and Radical Inclusivity 2.0.
So what does this mean for femtech companies looking to enter the market and strength their position?
FemTech World examines the new trends and technologies that are set to shape the industry for 2023
Real artificial worlds
The rise in metauniverses and VR experiences have highlighted a desire to go beyond technology and place ourselves within virtual worlds. This is only set to continue as companies such as Facebook, or Meta as it is called now, move to position themselves within artificial worlds or build their own.
Although so far, the worlds are limited to very basic experiences such as entering stores to purchase products that then appear at your door in real-time. However, there is a growing movement to see how this could be taken beyond the 2D into real touch much the way that sound and vision are already incorporated.
Meta has already begun developing a product for this called ReSkin. This is an open-source touch-sensing ‘skin’ which has created in collaboration with Carnegie Mellon University. It is aimed at helping researchers to advance their AI’s tactile-sensing skills quickly and at scale. It should produce enough data to help advance AI in a wide range of touch-based tasks including object classification, proprioception, and robotic grasping.
What would this mean for femtech companies?
Introducing a softer touch or interactive experience to healthcare could be a game-changer. As we introduce more senses into the virtual experience then it ceases to become a sterile environment. It could help to build a complete experience for the patient where they can feel relaxed, at home in their own surroundings but with full access to a complete health check-up or experts.
But are patients ready for this?
After two years of pandemic Zoom appointments says, well, yes. In a recent study, 78 per cent of consumers said when interacting with people online, they ‘missed the ability to physically touch or interact with them.’ While the metaverse may only be emerging as a potentially viable opportunity for brands, it could be vital that companies assess new alternative methods of reaching their audience – on or offline.
Radical inclusivity
This has already started within health and femtech with more companies leading the charge in inclusive language, apps, marketing and healthcare.
There has been a huge gap in the market for products that acknowledge the fluidity of gender and the limits that ‘his or her’ tech devices can have. Companies particularly in the femtech, period care or sextech industries have already introduced gender-neutral language, non-gendered toys or even marketing that is non-gender biased.
Studies show that women make up only a quarter of tech developers in the market which may explain why female tech developers are embracing inclusivity in their companies. A glass ceiling needs to be properly smashed for everyone not just one sector.
By embracing other minority groups within the products, femtech designers are addressing needs that are generally not catered for with mainstream concepts. One example of this is FEWE’s marketing campaign around transmen who experience periods and need menstrual care products. Their slogan instantly sets the tone: ‘female-founded cycle care for every phase, for everybody.’
In addressing this, the gender pain or data gap becomes smaller as we begin to learn more.
New future for women in femtech
The report also noted that femtech companies are more inclined to embrace flexible working patterns which can help women with reaching their life goals.
It acknowledged that women were being overlooked by policymakers when it came to professional or familial support. This meant a ‘mass exodus of women from the workplace’ that has a knock-on effect on the gender pay or data gap. The results mean more men in board rooms than women.
The pandemic has forced creative thinking around schedules and normalcy in our careers but this is slowly moving back to a nine to five in office model post-lockdown. Femtech companies are determined to drive action-orientated change that aims to find a solution.
One great example is Carrot fertility, a female-founded tech that allows employees to request fertility coaching at their jobs. The benefits of fertility coaching are thought to be better stress or anxiety management and also reduced costs. But it can be simple such as flexible working times for mums or hybrid working for pregnant workers. Other innovative solutions could also mean breast milk shipping services for working mothers.
News
Ovum secures US$4m in seed funding

Women’s health startup Ovum has raised US$4m in seed funding to develop its AI health journal and expand research using women’s health data.
The round valued the Melbourne startup at US$18m.
Ovum plans to use the funding to develop its artificial intelligence technology and longitudinal datasets, which track health information over time to reveal changes and patterns.
The AI captures symptoms, lifestyle factors, biometric measurements, reproductive health stages, medication, appointments and medical reports.
It uses this information to identify health patterns and create summaries and questions for medical appointments.
Ovum previously raised US$1.7m in pre-seed funding in February 2025 before launching its health journal app in August that year.
Since then, the company says the app has grown by 30 per cent month on month and recorded more than 20,000 downloads.
It has captured 57,000 health data insights and hosted more than 107,000 AI health conversations involving women aged between 15 and 84.
Founder Dr Ariella Heffernan-Marks developed the idea while she was a third-year medical student experiencing chronic migraines and was told that her pain was caused by anxiety.
The company describes the resulting women’s health journal as combining technology and clinical research to make health information more actionable and equitable for women.
Heffernan-Marks said: “I’ve sat on both sides of the desk, as a patient and as a doctor, and that’s why this mission matters so much to me.
“For too long, women have had to navigate healthcare systems that were not designed around their lived experiences or backed by sufficient female health data. Ovum exists to help women better understand their bodies, advocate for themselves with confidence, and contribute to research that improves care for future generations.”
Private health insurer Medibank is an Ovum partner, alongside Fernwood Fitness, Sweat and Menopause Friendly Australia.
Australian Red Cross Lifeblood is also involved in a pilot examining productivity losses caused by women reducing their working hours or leaving employment for health reasons.
Earlier in 2026, Ovum launched clinical trials with St George Hospital and the Royal Hospital for Women to assess AI as a preventative health tool for women.
The research is examining how women currently manage their health, which digital tools they use and whether AI could support health confidence, self-advocacy and continuity of care.
Continuity of care means receiving connected and consistent support across different appointments, healthcare professionals and services.
The funding round was led by Admiralty Capital Group, with participation from Antler, Giant Leap, Aviron Investments, Foggy Valley Aotearoa, Brisbane Angels and Think & Grow.
Existing investor LaunchVic, which is due to merge with Breakthrough Victoria, also participated through its Alice Anderson Fund, which focuses on female founders.
Amanda Andriano, founding partner at Admiralty Capital Group, said the gender health gap was a problem that should not be tolerated.
She said: “Ovum combines mission, market timing and technical capability with an exceptional founder uniquely positioned to lead this movement, and we believe that creates the foundation for a company of global significance.”
Diagnosis
Women with endometriosis more likely to be diagnosed with STIs – study

Women with endometriosis or painful periods were four to five times more likely to receive an STI diagnosis, a large Japanese study found.
Endometriosis occurs when tissue similar to the lining of the womb grows outside the womb. Although not strictly a menstrual disorder, it can cause pain, irregular periods and infertility.
The study was led by researchers at the University of Yamanashi and funded by Rohto Pharmaceutical Co.
The analysis examined health insurance claims from more than 3.4m women aged 40 or younger who had at least one healthcare visit during 2023.
Around 260,000 women, or 7.5 per cent of those included, had been diagnosed with endometriosis, dysmenorrhoea or both.
Dysmenorrhoea is the medical term for painful periods or menstrual cramps.
Women with endometriosis, dysmenorrhoea or both were four to five times more likely to have a recorded diagnosis of a sexually transmitted infection, or STI, than women without the conditions.
Diagnoses were significantly more common across every category examined, including chlamydia, gonorrhoea, trichomoniasis, genital herpes and other STIs.
Chlamydia was recorded in 3.5 per cent of women with menstruation-related conditions, compared with 0.7 per cent of those without them.
This represented a fivefold increase and the largest difference in prevalence between the two groups.
Gonorrhoea was diagnosed in 0.9 per cent of women with the conditions, compared with 0.2 per cent of those without them, also representing an increase of about five times.
Trichomoniasis, genital herpes and other STIs were diagnosed four to five times more often in women with endometriosis, dysmenorrhoea or both.
Women with endometriosis had the highest STI diagnosis rates overall.
Almost five per cent had a recorded chlamydia diagnosis, making it the most common STI in this group and more than seven times as prevalent as among women without menstruation-related conditions.
Women with dysmenorrhoea also had higher diagnosis rates for every STI included in the analysis.
The study found little evidence that hormonal treatments, including low-dose oestrogen-progestin therapy, affected STI diagnosis rates.
Differences between women who used hormonal treatment and those who did not were generally less than one percentage point.
Researchers suggested several possible explanations for the association between menstruation-related conditions and STI diagnoses.
One likely explanation is that women with endometriosis and dysmenorrhoea attend healthcare appointments more often.
As many STIs cause only mild symptoms, women seeking care more frequently for these conditions may be more likely to have infections detected.
Biological and behavioural factors may also play a part.
Menstruation-related conditions, particularly endometriosis, are associated with inflammation, pain during sex and sexual dysfunction, which could influence contraceptive practices and susceptibility to infection.
However, the authors said these possible explanations “remain speculative.”
They cautioned that differences in healthcare-seeking behaviour make it difficult to determine whether women with menstruation-related conditions acquire more infections or are simply more likely to receive a diagnosis.
The authors concluded that the findings underline the importance of STI screening and reproductive health education for women with endometriosis or painful periods.
Menopause
Statins may worsen menopause symptoms, study suggess

Statins have been linked to more severe menopause symptoms and a higher risk of muscle loss in postmenopausal women, a study suggests.
The medicines are among the most widely prescribed in the world, with strong evidence supporting their use to lower cholesterol and reduce cardiovascular risk.
However, some recognised side effects may resemble symptoms associated with menopause, raising questions about how the two could interact.
The US Food and Drug Administration has flagged potential adverse effects linked to statin treatment, some of which overlap with menopausal complaints.
Researchers examined data from 1,184 postmenopausal women across nine Latin American countries, assessing menopausal symptoms, sarcopenia risk and cognitive function.
They compared women taking statins with non-users after accounting for factors including age and body weight.
As the study was cross-sectional, meaning it examined information collected at one point in time, it could identify associations but could not prove that statins caused the outcomes.
Women taking statins were 56 per cent more likely to have severe menopausal symptoms than those who were not using the medicines.
The difference remained after researchers accounted for other variables.
Statin users were also 65 per cent more likely to be at risk of sarcopenia.
Sarcopenia is the gradual loss of muscle mass and physical function, which tends to accelerate after menopause.
Declining oestrogen levels already make muscle loss a concern at this stage of life. It is linked to a higher risk of falls, fractures and reduced quality of life.
Musculoskeletal symptoms were reported by 53.1 per cent of statin users, compared with 33.9 per cent of non-users.
Researchers said this was separate from the finding on sarcopenia risk and may point to a wider pattern of physical discomfort among women taking the medicines.
Women taking statins also recorded slightly lower scores in tests of delayed memory recall and visuospatial function.
Visuospatial function is the ability to understand the position of objects and their relationship to one another.
The study found no overall association between statin use and mild cognitive impairment, so the differences in individual tests are early signals rather than firm conclusions.
Researchers said effects associated with statins may overlap with menopausal symptoms and add to the overall symptom burden during midlife.
This means symptoms attributed to menopause and possible statin side effects may look similar and, in some cases, could compound one another.
Further research is needed to separate the possible effects of the medicines from symptoms linked to menopause.
The findings are not a reason for women to stop taking statins.
Their cardiovascular benefits are well established, and stopping treatment without medical guidance can carry serious risks.
The study provides more information about what statin treatment may mean specifically for postmenopausal women, who have historically been under-represented in cardiovascular research.
Women who notice more severe menopausal symptoms or changes in muscle strength or physical function while taking statins should discuss them with a doctor.
A healthcare professional may consider whether the symptoms could be related to the medication and whether screening for muscle loss is appropriate.
They may also review whether the current statin remains the most suitable option, as different statins can have different side-effect profiles.
Resistance training and consuming enough protein are well-supported ways to help preserve muscle mass during midlife.
Statins can be life-saving, but the findings suggest their possible side effects should receive greater attention in postmenopausal women.
The study adds to evidence supporting more individualised care for women during midlife.
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