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Women in business: meet the yoga teacher turned tech entrepreneur

We speak with Hazel Buckley, founder of the wellbeing app The Yoga Tree

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Irish tech entrepreneur Hazel Buckley has been teaching yoga for almost 15 years

Hazel Buckley had been teaching yoga for over a decade when she decided to go digital. She tells us how she discovered a new sense of peace and purpose in life through yoga and why she decided to take her practice to the next level.

 

How did you get into yoga?

My mum was a reflexologist and she always had a big interest in well-being. She was very much into healthy eating and healthy living, so I became interested in yoga because it was around me since I was a kid.

I took my first class with her when I was 17 and I was absolutely hooked. I loved it.

How did you start teaching yoga?

I studied computer science at UCC in Cork, but it was always in the back of my mind that I wanted to become a yoga teacher.

After I graduated, I started working in tech and I moved to London for a new job. However, six days after I got there, I found out my mum was diagnosed with cancer and I moved back to Ireland.

Moving back home and losing my mum triggered something in me and made me realise that I really wanted to be a yoga teacher. So I went into my teacher training and I followed my passion.

How did your wellness app come about?

I always wanted to bring my yoga classes more online because I’d see people leaving the class so happy and content, but then they may not practice yoga again for a whole week.

We often feel that it has to be a long practice in order to get the full benefit, but that’s really not the case. Showing up on the mat regularly is more impactful than doing one big class once a week. It doesn’t have to be such a big, big task.

I wanted to encourage people to have a home practice and to start slowly bringing a little bit more yoga into their everyday life.

I started to upload videos on my YouTube channel and then during the pandemic, when people couldn’t go to a studio, I started my online memberships that grew into The Yoga Tree app that we launched a month ago.

How was the process of building the app?

Building an app is like building a house – however long you think it’s going to take, it’s going to take way longer than that, and however much you think is going to cost, it’s going to cost much more than that.

I wanted to create a space for people to feel good and tap into different tools and different techniques to help them feel their best and I was lucky I had a background in tech because it gave me the confidence I needed to talk to my app developers and communicate with them.

I built it from scratch because I really wanted to have more control over the look and feel of it and now it’s like my fourth baby now. I absolutely love it!

Wellness apps have grown in popularity since the start of the pandemic. What makes The Yoga Tree special?

The Yoga Tree is a wellbeing app and its main pillars are yoga, meditation, self-care and nutrition.

What makes it really unique is that we have a section called ‘bespoke wellness’ where you can personalise your experience depending on your wellbeing goals, yoga experience and nutrition goals.

Teaching yoga over the years, I’ve learned that everybody is unique and everybody’s body is unique. So that’s why in the app, we’ve got over 500 videos, all varying different intensities, different experience levels, different themes and different focuses.

The nutrition is a big part of it as well. I am mostly plant-based and I love to help people introduce a little bit more plant-based food into their diet.

We have recipes that can help them improve their diet with support from our nutritional therapists and every day, we have a different self-care tip to inspire them to bring a bit of positivity in their life.

What feedback did you receive so far?

I have been blown away! The feedback has been really positive. A lot of people like the bespoke wellness section, because they can tap into what videos and practices are right for them.

Talking to my members and gathering feedback from them is extremely important to us because it helps us improve and tweak the app to create the best experience for them.

As we gather more data we plan on including more AI in the app. We can then offer suggested yoga videos, meditations and wellbeing practices according to our members’ behaviours.

What advice would you give to those who have never tried yoga before?

I think the most important thing is to listen to your body. Don’t push it too far, if it doesn’t feel right sit out the pose or take it back a step.

Yoga gives us a great opportunity to tap into how our body responds and how our body’s feeling. Through the practice of yoga we feel more grounded and more present.

I would say to people start off with short videos. Five minutes or maybe 15-minute videos, to keep the intensity low and see how you’re feeling.

Don’t be hard on yourself. The most important thing about yoga is being present and not whether you can touch your toes or not.

Over time, all that flexibility and strength comes. Enjoy the practice and be kind to yourself.

The Yoga Tree Community App is available now on App Store and Google Play.

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Sun Pharma to acquire Organon in US$11bn deal

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Indian pharmaceutical giant Sun Pharma has agreed to buy Organon for US$11.75bn in a deal aimed at expanding its women’s health and biosimilars business.

Organon, which was spun out of Merck in 2021, has built a portfolio of more than 70 women’s health and general medicines products, including biosimilars, sold in the US and about 140 other countries.

The acquisition would give Sun Pharma a broader presence in biosimilars, which are medicines designed to be highly similar to existing biological drugs, and strengthen its position in women’s health.

Dilip Shanghvi, executive chairman of Sun Pharma, said: “Organon’s portfolio, capabilities, and global reach are highly complementary to our own, and we believe that bringing the two organizations together can create a stronger and more diversified platform.”

The companies said the combined business would generate annual revenue of US$12.4bn, operate across 150 countries and rank among the top three companies globally in women’s health.

They also said it would become the seventh largest biosimilar player.

Sun Pharma said the deal would help grow its innovative medicines business and expand its biosimilars offering.

It added that the combined company would have 18 large markets each generating more than US$100m in revenue.

Organon’s largest markets include the US, Brazil, Canada, China and countries in the European Union. The company also has six manufacturing facilities across the EU and emerging markets.

The deal follows market speculation that began on 10 April, when Indian media reported that Sun Pharma had submitted an all-cash offer for Organon.

A later report said the offer had been revised to US$13bn. Sun Pharma shares rose about 7 per cent on India’s National Stock Exchange after the announcement.

Sun Pharma said it would acquire all of Organon’s issued and outstanding shares in cash, using a combination of available cash and committed bank financing. It also estimated synergies of about US$350m within two to four years of completion.

The company said the acquisition would strengthen its cash generation, with EBITDA and cash flow set to nearly double, supporting efforts to reduce the net debt to EBITDA ratio of 2.3 times resulting from the deal. EBITDA is a measure of operating performance before certain costs are deducted.

Organon reported revenue of US$6.2bn last year and adjusted EBITDA of US$1.9bn. It also reported debt of US$8.64bn, down from US$9.5bn when it separated from Merck, and a cash balance of US$574m.

In November, Organon announced plans to sell its JADA System, designed to control and treat abnormal postpartum uterine bleeding or haemorrhage, to Laborie Medical Technologies for up to US$465m. Net proceeds from the sale will contribute to Organon’s cash balance as of 31 March 2026.

Organon will merge with a subsidiary of Sun Pharma, with Organon surviving the merger. The boards of both companies have approved the transaction.

Carrie Cox, executive chair of Organon, said: “Following a comprehensive review of strategic alternatives, our Board determined that this all-cash transaction offers compelling and immediate value to Organon stockholders.”

The transaction is expected to close in early 2027, subject to regulatory approvals and Organon stockholder approval.

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Women’s digital health market set to reach US$5.28 billion in 2026 – report

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The women’s digital health market is set to reach US$5.28bn in 2026, up from US$4.36bn in 2025, according to a new report.

That would represent annual growth of 20.9 per cent, driven by factors including greater smartphone use among women, wider uptake of telehealth and a stronger focus on preventive care.

The report said the market could reach US$11.47bn by 2030, with projected annual growth of 21.4 per cent over the forecast period.

It also pointed to rising awareness of gender-specific health needs, expansion among digital health start-ups, growing demand for personalised healthcare, investment in femtech innovation and the spread of AI-enabled diagnostics.

Wearables linked to health apps and wider use of remote monitoring tools are also expected to play a larger role, as companies focus on more preventive and joined-up care.

Smartphone use was highlighted as a major driver because mobile apps are increasingly being used for women’s health services, from menstrual cycle tracking to pregnancy support.

The report cited Eurostat data showing that in 2023, 89 per cent of EU residents aged 16 to 74 in urban areas accessed the internet via smartphones.

The report also said companies in the sector are developing new technology aimed at improving access to more personalised healthcare.

One example it gave was a 2024 collaboration between Algorand and the Self-Employed Women’s Association to launch a digital health passport for women in India’s informal economy using blockchain technology.

Recent mergers and acquisitions were also noted. In March 2023, Maven Clinic acquired Naytal to expand its services in the UK and Europe.

North America was identified as the largest market in 2025, while Asia-Pacific is expected to be the fastest-growing region.

Companies named as key players included Flo Health Inc, Natural Cycles, Elvie, Bellabeat, Clue by Biowink, MobileODT Ltd., Glow, Veera Health, Biowink GmbH, Ava AG, Hims & Hers Health, Inc., The Women’s Wellness Centre, Elara Health, myGynaeDoc, Maven Clinic, Kindbody, Allara Health, Tia and Hera Med Ltd.

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Entrepreneur

Future Fertility raises Series A financing to scale AI tools redefining fertility care worldwide

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Future Fertility Inc. has announced the closing of a US$4.1 million Series A financing round.

The round was led by M Ventures (the corporate venture capital arm of Merck KGaA, Darmstadt, Germany) and Whitecap Venture Partners, with participation from new investors Sandpiper Ventures, Gaingels, and Jolt VC.

The financing will accelerate Future Fertility’s commercial expansion into Asia-Pacific and support its entry into the United States, including planned FDA 510(k) clearance for additional products as part of a broader U.S. market entry strategy.

Proceeds will also advance the development of a broader AI platform, from egg assessment through to embryo transfer, designed to support clinicians, embryologists, and patients across the full IVF journey.

M Ventures and Whitecap have supported Future Fertility’s mission to translate AI innovation into meaningful clinical outcomes since the company’s earliest stages.

Oliver Hardick, investment director, M Ventures, said: “Future Fertility is addressing a critical unmet need in reproductive medicine with a differentiated AI platform grounded in clinical data and real-world workflow integration.

“We are excited to continue supporting the company and team because we believe its technology has the potential to improve decision-making for clinicians, bring greater clarity to patients, and help advance a more personalised standard of care in fertility treatment.”

Future Fertility’s AI platform addresses a long-standing gap in fertility care: historically, there has been no objective, clinically validated method for assessing egg quality (Gardner et al., 2025), despite it being one of the most important drivers of reproductive success.

The company’s suite of deep learning tools includes VIOLET™, MAGENTA™, and ROSE™, purpose-built for egg freezing, IVF, and egg donation respectively.

The tools are based on AI models trained and validated on more than 650,000 oocyte images and are deployed in over 300 clinics across 35 countries.

Rhiannon Davies, founding and managing partner, Sandpiper Ventures, said:  “The best outcomes in fertility care globally come from better data and smarter tools. Future Fertility understands that, and they’ve built a platform that delivers on it.

“Sandpiper is proud to back a team turning rigorous science into real results for patients and clinicians alike.”

Partnerships with the world’s leading fertility networks – including IVI RMA and Eugin Group across Latin America and Europe, FertGroup Medicina Reproductiva in Brazil, and most recently announced Kato Ladies Clinic in Japan –  reflect growing demand for objective, AI-powered oocyte assessment in fertility care. In the United States, ROSE™ is newly available under an FDA 513(g) determination.

Research shows that approximately 50 per cent of IVF patients do not understand their likelihood of success, and many discontinue treatment prematurely, even though cumulative success rates improve significantly with multiple cycles (McMahon et al., 2024).

By delivering earlier clarity on egg quality, Future Fertility’s tools support more informed conversations between clinicians and patients, helping set realistic expectations and guide decisions about next steps.

Future Fertility’s growing evidence base spans seven peer-reviewed publications in Human Reproduction, Reproductive BioMedicine Online, Fertility & Sterility, and Nature’s Scientific Reports, and more than 70 scientific abstracts accepted and presented with partner clinics at conferences worldwide.

Christine Prada, CEO, Future Fertility, said: “Fertility treatment is one of the most emotionally and physically demanding experiences a person can go through.

“Every patient deserves objective data, not just a best guess, to support better decisions at critical moments in their care.

“This funding means we can bring that clarity to more patients, in more countries, at a moment when it matters most.”

Find out more about Future Fertility at futurefertility.com

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