Entrepreneur
Women in business: meet the yoga teacher turned tech entrepreneur
We speak with Hazel Buckley, founder of the wellbeing app The Yoga Tree
Hazel Buckley had been teaching yoga for over a decade when she decided to go digital. She tells us how she discovered a new sense of peace and purpose in life through yoga and why she decided to take her practice to the next level.
How did you get into yoga?
My mum was a reflexologist and she always had a big interest in well-being. She was very much into healthy eating and healthy living, so I became interested in yoga because it was around me since I was a kid.
I took my first class with her when I was 17 and I was absolutely hooked. I loved it.
How did you start teaching yoga?
I studied computer science at UCC in Cork, but it was always in the back of my mind that I wanted to become a yoga teacher.
After I graduated, I started working in tech and I moved to London for a new job. However, six days after I got there, I found out my mum was diagnosed with cancer and I moved back to Ireland.
Moving back home and losing my mum triggered something in me and made me realise that I really wanted to be a yoga teacher. So I went into my teacher training and I followed my passion.
How did your wellness app come about?
I always wanted to bring my yoga classes more online because I’d see people leaving the class so happy and content, but then they may not practice yoga again for a whole week.
We often feel that it has to be a long practice in order to get the full benefit, but that’s really not the case. Showing up on the mat regularly is more impactful than doing one big class once a week. It doesn’t have to be such a big, big task.
I wanted to encourage people to have a home practice and to start slowly bringing a little bit more yoga into their everyday life.
I started to upload videos on my YouTube channel and then during the pandemic, when people couldn’t go to a studio, I started my online memberships that grew into The Yoga Tree app that we launched a month ago.
How was the process of building the app?
Building an app is like building a house – however long you think it’s going to take, it’s going to take way longer than that, and however much you think is going to cost, it’s going to cost much more than that.
I wanted to create a space for people to feel good and tap into different tools and different techniques to help them feel their best and I was lucky I had a background in tech because it gave me the confidence I needed to talk to my app developers and communicate with them.
I built it from scratch because I really wanted to have more control over the look and feel of it and now it’s like my fourth baby now. I absolutely love it!
Wellness apps have grown in popularity since the start of the pandemic. What makes The Yoga Tree special?
The Yoga Tree is a wellbeing app and its main pillars are yoga, meditation, self-care and nutrition.
What makes it really unique is that we have a section called ‘bespoke wellness’ where you can personalise your experience depending on your wellbeing goals, yoga experience and nutrition goals.
Teaching yoga over the years, I’ve learned that everybody is unique and everybody’s body is unique. So that’s why in the app, we’ve got over 500 videos, all varying different intensities, different experience levels, different themes and different focuses.
The nutrition is a big part of it as well. I am mostly plant-based and I love to help people introduce a little bit more plant-based food into their diet.
We have recipes that can help them improve their diet with support from our nutritional therapists and every day, we have a different self-care tip to inspire them to bring a bit of positivity in their life.
What feedback did you receive so far?
I have been blown away! The feedback has been really positive. A lot of people like the bespoke wellness section, because they can tap into what videos and practices are right for them.
Talking to my members and gathering feedback from them is extremely important to us because it helps us improve and tweak the app to create the best experience for them.
As we gather more data we plan on including more AI in the app. We can then offer suggested yoga videos, meditations and wellbeing practices according to our members’ behaviours.
What advice would you give to those who have never tried yoga before?
I think the most important thing is to listen to your body. Don’t push it too far, if it doesn’t feel right sit out the pose or take it back a step.
Yoga gives us a great opportunity to tap into how our body responds and how our body’s feeling. Through the practice of yoga we feel more grounded and more present.
I would say to people start off with short videos. Five minutes or maybe 15-minute videos, to keep the intensity low and see how you’re feeling.
Don’t be hard on yourself. The most important thing about yoga is being present and not whether you can touch your toes or not.
Over time, all that flexibility and strength comes. Enjoy the practice and be kind to yourself.
The Yoga Tree Community App is available now on App Store and Google Play.
By Women’s Health Week
With four weeks to go until Women’s Health Week USA, the excitement is ramping up!
The final early bird pricing closes this Friday, the full speaker lineup is confirmed, and a record number of pitch applications signals the depth of innovation now moving through the sector as we enter the Era of Scale.
Women’s Health Week USA takes place May 13-14 at the New York Academy of Medicine in New York City, bringing together 600+ senior decision makers spanning investors, founders, multinationals, payers, providers and policymakers around one shared agenda: taking women’s health from growth to scale.
Early bird tickets are available until midnight on Friday, April 17.
Book by then to save up to $600 on your place
The Full Speaker Lineup is Confirmed
The full speaker lineup has finally been confirmed, with 80+ voices spanning investment, innovation, policy, medtech and pharma.
The programme reflects the event’s 2026 theme, The Era of Scale, moving beyond early validation into the harder work of institutionalising women’s health as a category.
Confirmed speakers include Kate Ryder (Maven Clinic), Mallika Mundkur (FDA), Melanie Newman (Planned Parenthood), Nichole Young-Lin (Google), Jill Angelo (OURA), David Stern (Kindbody) and Tammy Sun (Carrot Fertility), alongside representation from the NYSE, ARPA-H, the World Health Organization, Samsung Next, Novo Holdings and more.
170 Pitch Applications and Counting
The Women’s Health Week USA Innovation Showcase received a record 170 applications ahead of its April 10 close, the highest number in the event’s history.
The volume reflects the growing depth of innovation in the sector, but it was the quality of submissions that stood out, with companies across Medical Devices & Therapeutics and Consumer & Tech bringing genuinely differentiated solutions to conditions that have been underserved for decades.
The selected companies will get the chance to pitch on the mainstage at the New York Academy of Medicine in front of the full audience of 600+ investors, corporates, innovators and strategic partners.
Results will be announced next week.
Register your interest to find out who makes the WHW USA Innovator Class of 2026
NYSE Partnership: A Quick Recap
For those who missed our announcement on Femtech World last week, the New York Stock Exchange is the Official Exchange Partner of Women’s Health Week USA 2026.
On the morning of May 13, WHW will feature in the NYSE Market Update, reaching approximately 200 million viewers.
Women’s Health Week will also light up the North Star Billboard in Times Square for a full week around the event, with live and taped interviews distributed across NYSE Live and Taking Stock.
It remains one of the most significant institutional endorsements the women’s health sector has seen.
Early Bird Pricing Closes This Friday
Tickets increase by up to $600 after midnight on Friday, April 17. For anyone with May 13-14 in their calendar, this week is the window to move.
Flora Fertility has raised US$5m in seed funding to roll out fertility insurance across the US, with plans to expand into Canada.
The round was led by ManchesterStory, with participation from Slauson & Co., TruStage Ventures, BDC Capital, Marathon Fund, Adara Venture Capital and strategic angel investors. Existing investors include Highline Beta, Everywhere Ventures and Cartography Capital.
Laura McDonald, co-founder of Flora Fertility, said: “Fertility is one of the largest uninsured financial risks people face, yet the system today only offers support once you’re already in crisis and often only if your employer provides it.
“We’re creating a new category where fertility becomes something you can proactively plan for, not just pay for when it’s too late.”
Flora says it is introducing a new InsurTech category with individually owned, portable fertility insurance designed to address a gap in healthcare cover.
The company says it wants to shift fertility from a reactive expense to a proactive, data-driven financial planning tool, using AI, personalised underwriting and risk modelling.
The platform lets people buy coverage without relying on an employer, helping it continue through job changes and different stages of life.
Flora’s policies cover a full range of fertility treatments, including diagnostics, medications, intrauterine insemination and in vitro fertilisation, with entry-level pricing starting at about US$20 a month.
The company estimates that infertility affects one in six people globally, while treatment costs can range from US$30,000 to US$50,000, leaving the vast majority of patients without access to care.
Flora says its platform currently reaches more than 10 million prospective policyholders across North America.
The funding will be used to expand Flora’s underwriting capabilities, scale distribution and further develop its platform as it seeks to establish a new market within women’s health and insurance.
Nicole Gunderson, partner at ManchesterStory, said: “Flora is building something that has never existed before, affordable, portable fertility insurance that meets the next generation of women exactly where they are.
“The InsurTech opportunity here is enormous, and the Flora team has the expertise, technology, and vision to define this category.”
Dr Christy Lane, co-founder of Flora Fertility, added: “Fertility has always been treated as unpredictable and uninsurable, but the data tells a different story.
“The earlier someone can access that coverage, the better their outcomes and the lower their costs, which is what makes this model so powerful.
“We’re turning fertility from a reactive medical expense into a proactive, data-driven financial decision.”
By Women’s Health Week
When the New York Stock Exchange signs on as the Official Exchange Partner of a women’s health event, it’s worth paying attention to.
Women’s Health Week USA, taking place May 13-14 at the New York Academy of Medicine in New York City, has confirmed the NYSE as its Official Exchange Partner for 2026.
It is one of the most significant institutional endorsements the women’s health sector has seen, and it says something meaningful about where global capital markets are directing their attention.
Find out more about WHW USA 2026 here.
What the Partnership Involves
This is not simply a logo on a lanyard.
The NYSE partnership comes with a set of activations that put women’s health in front of audiences well beyond the event itself.
On the morning of May 13, Women’s Health Week will be featured in the NYSE Market Update, reaching an audience of approximately 200 million viewers across outlets including Yahoo Finance and the Financial Times.
For a sector that has historically struggled for mainstream financial visibility, that kind of reach is significant.
Women’s Health Week will also light up the North Star Billboard in Times Square for a full week around the event, placing the brand at the centre of one of the most commercially visible locations in the world.
NYSE will produce live and taped interviews with WHW leadership and keynote speakers, distributed across NYSE Live, Taking Stock, and partner platforms reaching tens of millions of viewers monthly.
A dedicated NYSE content team will be on the ground at the New York Academy of Medicine capturing the conversations and connections taking place across both days.
The NYSE’s Healthcare & Life Sciences team will also take to the stage at Women’s Health Week USA, sharing their perspective on trends shaping the sector from a capital markets standpoint.
Why It Matters
The partnership is a signal as much as it is a sponsorship.
Women’s health has spent years making the case that it is a commercially serious category.
The NYSE’s involvement makes that case in a language the broader financial world understands.
Women’s Health Week USA 2026 is themed around The Era of Scale, a deliberate framing around the idea that the sector has moved beyond early validation into the harder work of institutionalisation.
Capital is moving. M&A activity is increasing. Generalist investors are entering a space that was once left to specialists. The NYSE partnership fits neatly into that narrative.
With 600+ senior decision makers confirmed across investors, founders, multinationals, payers and policymakers, the event is already one of the most commercially concentrated gatherings in the women’s health calendar.
The NYSE’s reach extends that concentration well beyond the walls of the New York Academy of Medicine.
Find out for yourself why this partnership is so perfect and join Women’s Health Week USA. Secure your ticket here.
The Pitch Sessions
For founders and early-stage companies, Women’s Health Week USA also hosts a mainstage Pitch Session across two categories: Medical Devices & Therapeutics and Consumer & Tech. Fifteen companies will be selected to pitch in front of the full audience.
Applications close April 10.
They are free to submit, and any company working on a condition that affects women exclusively, differently, or disproportionately is eligible.
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