Entrepreneur
London-based graduate develops device to help visually impaired women manage their periods
Muna Daud has created the gadget during her master’s degree studies in innovation design engineering

A London-based design engineering graduate has come up with a period blood detection device to help visually impaired women manage their periods.
The device, called FlowSense, was designed by Muna Daud during her master’s degree studies in innovation design engineering at the Royal College of Art and Imperial College London. It uses disposable testing strips that attach to pads and underwear to measure pH levels and detect period blood.
Developed in conjunction with the visually impaired community at Royal National Institute of Blind People, the gadget provides tactile and audio feedback, while also helping women track their cycle.
“A lot of us use tracking apps to track our menstrual cycle, but this can be much more difficult for visually impaired women,” explains Muna.
“Up to 95 per cent of these women would rely on showing their underwear or paper towel to someone in their family who can tell them whether they got their period.
“Those who would prefer not to ask for help would wear pads three to four days before or after they’re done with their period – something that can be very expensive and unsustainable in the long term.
“With FlowSense, I wanted to develop something that could help women figure everything out themselves.”

FlowSense aims to empower visually impaired women to independently manage their menstrual hygiene
The device, which comes with a charging station that can act as a cleaning kit, lets women know whether they got their period either through vibrations or audio feedback. However, when used consistently, it can also predict a user’s next period.
“FlowSense can record users’ results on an app, so that, based on their cycles, women would be reminded closer to their next period to do the test again,” says Muna.
“The app is also a way for them to know more information about their vaginal health and pH balance.”
The need for innovation
While all women struggle, to some extent, to navigate the lack of innovation and stigma surrounding periods, those with visual impairments can be particularly vulnerable.
Only one in every five menstrual or period products are accessible for the blind which really shows that we need more innovation,” says Muna.
“As designers and healthcare advocates, we can recognise the unique challenges women face and help provide a more empathetic and inclusive design approach.”
The designer plans to collaborate with manufacturers to deploy a batch of prototypes to diverse users to gather feedback and establish trust.
“I think the product would firstly launch locally within communities to raise more awareness with visually impaired women.
“I don’t think it would be something that would be placed on the shelves right away, because it would need to be a bit more widespread within the communities so that people could be more aware of it.”
However, she would be happy to see FlowSense in big stores in the future.
“The entire mission with FlowSense is to better manage women’s healthcare and raise awareness of menstrual designs that fail to ensure everybody has access to products they can use comfortably,” she explains.
“It won’t be a device that aims to replace the typical menstrual pads; it will be a tool in addition to these other products.
“I think it’ll be quite unique, as it has no a direct competitor, but my hope is for it to become a pioneer in menstrual hygiene.”
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Future Fertility raises Series A financing to scale AI tools redefining fertility care worldwide

Future Fertility Inc. has announced the closing of a US$4.1 million Series A financing round.
The round was led by M Ventures (the corporate venture capital arm of Merck KGaA, Darmstadt, Germany) and Whitecap Venture Partners, with participation from new investors Sandpiper Ventures, Gaingels, and Jolt VC.
The financing will accelerate Future Fertility’s commercial expansion into Asia-Pacific and support its entry into the United States, including planned FDA 510(k) clearance for additional products as part of a broader U.S. market entry strategy.
Proceeds will also advance the development of a broader AI platform, from egg assessment through to embryo transfer, designed to support clinicians, embryologists, and patients across the full IVF journey.
M Ventures and Whitecap have supported Future Fertility’s mission to translate AI innovation into meaningful clinical outcomes since the company’s earliest stages.
Oliver Hardick, investment director, M Ventures, said: “Future Fertility is addressing a critical unmet need in reproductive medicine with a differentiated AI platform grounded in clinical data and real-world workflow integration.
“We are excited to continue supporting the company and team because we believe its technology has the potential to improve decision-making for clinicians, bring greater clarity to patients, and help advance a more personalised standard of care in fertility treatment.”
Future Fertility’s AI platform addresses a long-standing gap in fertility care: historically, there has been no objective, clinically validated method for assessing egg quality (Gardner et al., 2025), despite it being one of the most important drivers of reproductive success.
The company’s suite of deep learning tools includes VIOLET™, MAGENTA™, and ROSE™, purpose-built for egg freezing, IVF, and egg donation respectively.
The tools are based on AI models trained and validated on more than 650,000 oocyte images and are deployed in over 300 clinics across 35 countries.
Rhiannon Davies, founding and managing partner, Sandpiper Ventures, said: “The best outcomes in fertility care globally come from better data and smarter tools. Future Fertility understands that, and they’ve built a platform that delivers on it.
“Sandpiper is proud to back a team turning rigorous science into real results for patients and clinicians alike.”
Partnerships with the world’s leading fertility networks – including IVI RMA and Eugin Group across Latin America and Europe, FertGroup Medicina Reproductiva in Brazil, and most recently announced Kato Ladies Clinic in Japan – reflect growing demand for objective, AI-powered oocyte assessment in fertility care. In the United States, ROSE™ is newly available under an FDA 513(g) determination.
Research shows that approximately 50 per cent of IVF patients do not understand their likelihood of success, and many discontinue treatment prematurely, even though cumulative success rates improve significantly with multiple cycles (McMahon et al., 2024).
By delivering earlier clarity on egg quality, Future Fertility’s tools support more informed conversations between clinicians and patients, helping set realistic expectations and guide decisions about next steps.
Future Fertility’s growing evidence base spans seven peer-reviewed publications in Human Reproduction, Reproductive BioMedicine Online, Fertility & Sterility, and Nature’s Scientific Reports, and more than 70 scientific abstracts accepted and presented with partner clinics at conferences worldwide.
Christine Prada, CEO, Future Fertility, said: “Fertility treatment is one of the most emotionally and physically demanding experiences a person can go through.
“Every patient deserves objective data, not just a best guess, to support better decisions at critical moments in their care.
“This funding means we can bring that clarity to more patients, in more countries, at a moment when it matters most.”
Find out more about Future Fertility at futurefertility.com
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