The founder on a mission to help women find the perfect-fitting bra

When Valentina Biglia launched FindYourBra she had one mission in mind: to change the way women shop for bras. Driven by her grandmother’s battle with breast cancer, she set about creating a unique platform that would not only redefine women’s shopping experience but assist them with finding the perfect-fitting bra. She tells us all about it below.

Can you tell us a bit more about your background?

I studied product design at the Politecnico of Turin, Italy. The idea of creating things from scratch has always fascinated me. Beauty and harmony are two characteristics that I seek and pursue.

I did a master’s degree in advanced interior design for commercial spaces at the IED in Barcelona. Products, fashion and the user experience in shopping are something I have always been passionate about, just as I am interested in philosophy, psychology and anthropology.

I studied gestalt, a branch of psychology, to better understand the behavioural patterns of human beings.

During my professional experience I had a parenthesis where I trained and worked as a bra fitter in a specialised lingerie shop in Barcelona. This experience changed my life and led me to founding FindYourBra.

What inspired you to create FindYourBra?

There are three main things that inspired me to create FindYourBra: firstly my personal experience with my body. I have never been satisfied with it, in particular with my breasts. I thought they were a “problem” until I found the right bra size.

On the other hand, I saw how finding the right bra size immediately changed the expression on the face of the people I was serving in the fitting rooms of the bra shop. At the same time I understood that the user experience was quite poor that any comment or look could create a trauma for them and that at that moment their self-esteem was at stake.

And, third reason, certainly not because of importance, is because of my grandmother. She has fought breast cancer twice, she has come out the winner again in November 2022.

She has been hiding her breasts every day for the last 30 years, fixing the breast asymmetry with socks stuffed with rice. She and other women like her inspire me every day to create a solution to help them get their lives back as soon as possible.

How would you describe your innovation in a few words?

The easiest, fastest and more intuitive way to buy bras online that suits you in total privacy and autonomy. A selection based on you, your measurements – taken with our patented measurement system – needs and preferences that changes as you changes.

No barriers, No measurements, No conversions, No size charts: just buy what fits to feel supported, comfortable and beautiful.

How did you find establishing your business in this sector?

Women often ask me: where can I buy bras that fit me? The pain point is clear. There are tons of brands of bras, but no one connects supply with demand efficiently. We do.

As a start-up, we are starting out, pushing hard and expect to fill this gap before the end of 2023.

What obstacles have you encountered?

The biggest obstacle when setting up a business like ours is, “what do I look for first, suppliers or users?” – the classic chicken and egg problem.

Where are you with the business now?

We will launch a minimum viable product (MVP) before autumn where the user can already insert her preferences and needs and receive the custom selection of bras suitable for her and her activities.

At the same time, we are launching a crowd-founding to finance the production of the physical measurement system that we have developed together with a team of gynaecologists, breast surgeons and bra fitters so that women can measure themselves in total autonomy and privacy in the comfort of their homes.

What feedback have you received so far?

All the women we have helped so far are more than delighted with their new bras and undies. Several have come back to us to buy new bras and have renewed their entire underwear drawer.

To give you some numbers, based on our experience we have seen that the application of our solution increases user loyalty by 80 per cent with an average bra purchase of 2.4 units per person and the recurrence rate is 60 per cent.

What is your mission with FindYourBra?

To be the platform of reference for all women when it comes to buying bras, underwear and related products, allowing them to easily, quickly and intuitively find the products that best suit them, their lifestyle and their activities in total privacy and autonomy.

Saving time and money, improving their health and wellbeing as well as their entire UX both in terms of measurement and bra shopping experience.

Where do you see the company in five years?

In five years we want to be helping women all over Europe and we envision the “FindYourBra” reference present on the websites of all lingerie brands to facilitate the online purchase of bras.

To find out more, visit findyourbra.com.