US femtech start-up to launch ChatGPT-inspired tool

A Texas-based women’s health start-up has announced the launch of an AI-based chat tool inspired by ChatGPT.

The Ema app, formerly called SocialMama, was designed to give users access to information and “medically-vetted” support surrounding women’s health.

However, the team decided to recreate the platform to incorporate GPT technology and support the growing user base.

“We noticed that most of these conversations were repetitive,” co-founder and CEO, Amanda Ducach, told InnovationMap.

“You had women asking an expert about tracking ovulation a hundred times a day. Having an OBGYN answer that question a hundred times a day was crazy and just not scalable.”

OpenAI has been making headlines with its latest viral use of artificial intelligence, ChatGPT – a chatbot made using the company’s technology GPT-3.

GPT stands for generative pre-trained transformer. According to Business Insider, chat bots like GPT are powered by large amounts of data and computing techniques to make predictions to string words together in a meaningful way.

They not only tap into a vast amount of vocabulary and information, but also understand words in context. This helps them mimic speech patterns while dispatching an encyclopedic knowledge.

Ducach says the AI-based chat tool is meant to feel like texting “your childhood best friend who became an OB/GYN physician”.

“Not only can the chat provide crucial medical information, but it has a memory and can pick up conversations where they left off to be a constant resource to users.

“It can answer everything from how to improve your baby’s latch to how to get a diabetic-friendly brownie recipe.”

The start-up is preparing for the launch of its new platform taking place next month and plans to raise seed funding to expand the company’s team and support its growth.