The biggest femtech and women’s health trends of 2024: insights from Ultra Violet Futures

As the founder of Ultra Violet Futures, I am proud to introduce our latest endeavour,  FemTech Future 30: The Most Influential Trends Shaping the Market in 2024.

The report presents an in-depth analysis of the evolving landscape in women’s health and wellbeing. As the pace of technological and societal change accelerates, understanding these trends becomes critical for healthcare professionals, entrepreneurs and individuals dedicated to women’s health.

This comprehensive report is a product of extensive research and expert insights, offering a thorough examination of the trends set to transform women’s health and wellbeing in 2024. The focus is not merely on identifying these trends but on comprehending their significance, the reasons behind their emergence and their potential impact on the future of women’s health.

FemTech Future 30 serves as more than a report; it is a strategic guide to the future of women’s health, providing essential insights for informed decision-making and participation in the advancement of women’s healthcare.

Below, I delve deep into some of the most dynamic and transformative trends in women’s health and wellbeing as we look ahead to 2024. To access all 30 trends, download the full report here.

Decentralised health: empowering women through Web3 innovations

In an age where technology is rapidly evolving, Web3 stands out as a beacon of innovation, especially in supporting women’s health and wellbeing.

DeSci FemTech communities like AthenaDAO are pioneering this space by democratising funding for reproductive health research and drug discovery. Solve.Care and similar brands are leveraging blockchain technology to ensure patient privacy and streamline healthcare coordination.

New-trition: tailored nutritional support for women

2024 is witnessing an upsurge in nutritional solutions catering specifically to women’s health needs.

From cycle-synced diets to supplements addressing menopause-related issues, brands like Phasey and Jude are at the forefront, offering targeted products for every stage of a woman’s menstrual and menopausal journey.

Family futures: redefining fertility solutions

Fertility conversations are starting earlier in relationships, aiming to reduce the need for invasive treatments like IVF.

Innovations such as Jack Fertility’s at-home male fertility test and Bea Fertility’s ICI kit are revolutionising this space, making fertility assessments more accessible and less daunting.

Longevity: focusing on healthy ageing and ovarian rejuvenation

The conversation around longevity and healthy aging is gaining momentum. The ovary is one of the first organs to functionally decline with age, leading to many harmful consequences for health and wellbeing.

A better understanding of ovarian aging through collaborative research and investments will play an important part in achieving healthy aging for all. Companies like Oviva Therapeutics are making significant strides in ovarian rejuvenation, a critical aspect of women’s health as they age.

The report FemTech Future 30: The Most Influential Trends Shaping the Market in 2024 is a comprehensive document that provides an analysis of the dynamic trends in women’s health and wellbeing, essential in an era where technological and societal changes are rapidly evolving.

The insights gleaned from this report are invaluable for healthcare professionals, entrepreneurs and advocates in women’s health, offering a deep understanding of the trends that will reshape the landscape of women’s health in 2024 and beyond.

Ultra Violet Futures, founded by Anna Butterworth, has emerged as a pioneering force in the realm of women’s health technology and innovation. The agency is dedicated to providing insights into the future of the female consumer and emerging market trends, offering workshops, consulting and speaking engagements in various sectors, including health and fashion.