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The rise in sexual health apps

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A rising trend in the wellness sphere is sexual health apps, and there are a variety of technologies aimed specifically at women. Femtech World reports on the latest advances putting pleasure back into women’s hands…

Femtech has made great strides in addressing many female health inequalities, putting women in the driving seat when it comes to matters surrounding menstruation, menopause or fertility.

And now, the focus has shifted onto something a little more wide-ranging: namely, sexual health apps.

As many as 43 per cent of women report suffering from some form of sexual dysfunction in their lifetime.

This manifests itself in such issues as low libido, low confidence, inability to reach orgasm or distressing sexual thoughts, which may in turn have a serious impact on relationships.

Traditional therapy can be expensive and, for some people, talking about such intimate matters with a stranger can be uncomfortable and daunting.

Enter the sexual health app: cost-effective, anonymous and easy to access, it has the potential to revolutionise women’s sexual health.

Blueheart

Blueheart was the brainchild of Sachin Raoul who, following a break-up, found himself in need of sexual therapy he could ill afford financially.

So he, in partnership with world-renowned therapist Dr Katherine Hertlein, set about creating an app that would offer tailored, professional advice in cases of sexual dysfunction.

The app features audio and written sessions, taken from materials designed by Dr Hertlein, focusing around thought, encompassing issues such as sexual fears and anxieties, body, which is centred around building a positive relationships with the body, and connection, which deals with how to communicate.

The app is free, after the team behind it noticed a rise in demand for sexual support over lockdown, and one of the first programmes it offered was designed for women experiencing low libido.

Sachin told Marie Claire magazine: “Today, much of the advice around sex is not necessarily the right advice. Often, support available online is overly focused on ‘wellness’, when a huge range of sexual issues can only be addressed via scientifically-backed support and therapy.

“This is where Blueheart comes in. We’re democratising access to confidential support designed by the world’s leading experts to help people regain control of their sex lives.”

Lover

Another science-backed sexual health app is Lover, created by clinical psychologist and behavioural medicine expert Dr Britney Blair and her team.

Like Blueheart, it is described as a science-based app for addressing sexual concerns, increasing pleasure and improving skills in the bedroom through a series of practical exercises, such as orgasm exercises, mindfulness and games, delivered via a mix of audio and video content.

Dr Blair said: “Therapy can change people’s lives. Sexual health is very important and I see relationships changed and lives changed through the work I do [face to face]. Now we have tech as a digital intervention.

“The grand plan is we help people to optimise their sexual life and make sure sex stays alive. Sexual disconnection is a reason couples get divorced.”

Lover has become the first sex therapy app to join the FDA’s Safer Technologies Program, allowing doctors to prescribe it as a safe, side-effect-free treatment for sexual dysfunction.

Ferly

Ferly bills itself as a sexual mindfulness app, and aims to ‘smash the taboo, the stigma and the shame around women’s health and female pleasure’.

However, in the early days, founders Billie Quinlan and Anna Hushlak found that male investors were reluctant to help them get the idea off the ground, claiming that women were a “niche market” and even recommending that the pair focus on porn to get ahead.

Despite the early stumbling blocks, Ferly was launched in 2019 to offer audio erotic stories, guided practices and personalised programmes, all of which help women explore pleasure in a mindful way and overcome any sexual issues.

The app takes users through a variety of different programmes, which address issues such as lack of body confidence, low libido and difficulty or inability to orgasm.

Billie said: “We use a mindful cognitive behavioural therapy approach. Many sexual issues are because there’s a physiological barrier. You can’t take a pharmaceutical approach… you have to take a holistic approach.”

And despite those investors’ early misgivings, it has since raised more than £1.5m in funding and attracted users from more than 50 countries.

Apps like the above prove, the industry has so much more potential – and women are more than ready to tap into it.

Motherhood

One in eight mothers diagnosed with gestational diabetes, research finds

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One in eight mothers in England is now diagnosed with gestational diabetes, after diagnoses of the condition rose by 60 per cent in just five years, according to a major study.

The research found that rates of gestational diabetes increased from around 8 per cent of pregnancies in 2018 to more than 12 per cent in 2022.

Gestational diabetes mellitus (GDM) develops when the body cannot produce enough insulin to regulate blood sugar levels during pregnancy.

It is the most common complication to occur during pregnancy and is associated with a heightened risk of preterm birth, emergency caesarean section, and babies being born either larger or smaller than expected for their gestational age.

The condition is also linked to longer-term health risks for both mothers and their children.

Laura Magee is professor of women’s health at King’s College London and co-investigator on the study.

She said: “Pregnancy outcomes for women with gestational diabetes are still worse than those for women without gestational diabetes.

“Further work is required to address how control of blood sugar and timed birth can address the excess of adverse pregnancy outcomes, compared with the general maternity population.

“Follow-up after birth is also essential, as women with prior gestational diabetes are at increased risk of cardiometabolic disease, including type 2 diabetes mellitus, but also high blood pressure and elevated blood cholesterol, starting within the first year after birth.”

For the study, researchers analysed routinely collected NHS maternity data covering more than 2.3 million mothers and around 2.8 million births across 184 hospitals in England between 2018 and 2022, making it one of the largest investigations of its kind.

The study uncovered marked inequalities in both the prevalence of gestational diabetes and pregnancy outcomes more broadly.

The sharpest rises in diagnoses were recorded among Asian women, among whom rates reached around 23 per cent, and among women living in the most deprived areas, where rates climbed to about 14 per cent.

The disparities extended beyond gestational diabetes.

Black mothers were found to be more likely to experience an emergency caesarean birth, women in deprived areas were more likely to give birth prematurely, and Asian mothers were more likely to have babies born small for their gestational age.

Among these higher-risk groups, researchers found that a diagnosis of gestational diabetes further compounded the risk of preterm birth.

Rising maternal age, increasing rates of obesity and improvements in how data is captured by the NHS are all likely to be contributing to the growing prevalence of the condition, the researchers said.

Notably, they found that changes to gestational diabetes screening introduced during the Covid-19 pandemic did not meaningfully affect the overall upward trend in diagnoses, suggesting the rise reflects genuine underlying changes in the population rather than shifts in testing practice.

The researchers said the findings pointed to an urgent need to strengthen maternity services and improve support for the women at greatest risk.

Experts said the findings also carried implications that extend well beyond pregnancy itself.

Dr Sonya Babu-Narayan, clinical director at the British Heart Foundation, said the study was part of a wider pattern of research using large-scale health data to uncover hidden risks.

“Big data research studies like this, which can now analyse millions of healthcare records, are uncovering a concerning rise in conditions which raise people’s chances of having a future heart attack or stroke,” she said.

“Gestational diabetes often goes away after pregnancy, but it can increase women’s risk of future cardiovascular disease.”

Dr Babu-Narayan called on healthcare professionals to routinely ask women about pregnancy-related risk factors, regardless of how long ago the pregnancy took place.

“Healthcare professionals who want to fully understand people’s risk of heart attack and stroke should routinely ask women about risk factors unique to them, such as diabetes or high blood pressure in pregnancy – even if that pregnancy was decades earlier,” she said.

“If you are a woman who has had diabetes or high blood pressure during pregnancy, it is especially important to attend health checks when invited.”

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New tool identifies heart disease risk in women earlier in life

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Researchers in the US have developed a new tool designed to identify women at risk of heart disease much earlier than existing methods allow.

The findings, published in the journal JACC: Advances, highlight significant gaps in the risk assessment approaches currently used in clinical practice.

“Heart disease is the leading cause of death in women, yet existing risk tools were developed in older populations and ignore factors unique to women,” said senior author Robert Platt, professor in the Department of Epidemiology, Biostatistics, and Occupational Health and director of the School of Population and Global Health.

He noted that while pregnancy complications are known to be linked to future heart risk, there has until now been no reliable way of identifying which younger women are most at risk.

To build the tool, researchers analysed health data from more than 260,000 women in the UK aged between 15 and 45 who had given birth.

The team developed and validated a prediction model to estimate future heart disease risk, following participants for nearly four years after delivery.

The model identified several factors not included in existing risk tools that can help predict a woman’s likelihood of developing heart disease.

These include hypertensive disorders of pregnancy, gestational diabetes, preterm birth, polycystic ovary syndrome (PCOS), depression, thyroid disorders, oral contraceptive use and social deprivation.

The findings suggest that some women, particularly younger women often dismissed as low risk, may in fact face a higher risk of heart disease earlier than previously recognised.

“Millions of women who give birth each year are never considered candidates for cardiovascular risk assessment simply because of their age,” said co-author Kristian Filion, professor in the Departments of Medicine and of Epidemiology, Biostatistics, and Occupational Health.

He added that if integrated into routine postpartum care, the tool could enable earlier monitoring, lifestyle counselling or referral to a specialist, potentially helping to prevent a heart attack or stroke later in life.

The research team’s next step is to validate the model using data from Canada and the United States.

In the longer term, they hope to integrate a practical calculator into electronic health records, allowing higher-risk patients to be identified and supported earlier.

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Flexible working could help more women lead family businesses

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Flexible working could help more women entrepreneurs become leaders of family firms by making it easier to balance work and family life, new research suggests.

Digital workplace tools may allow women to take a greater role in strategic decision-making and other leadership duties while maintaining family responsibilities. the report found.

They could also challenge the assumption that effective leaders must always be physically present at work.

Co-author Professor Kirk Chang said: “Technology such as Microsoft Teams and cloud-based collaboration platforms can create new opportunities for talented women to demonstrate leadership. But lasting change depends on family businesses judging leaders by their performance rather than their physical presence.”

Researchers from the University of East London say tools such as Microsoft Teams, Zoom, Google Workspace and cloud-based business systems can shift the focus from office attendance to measurable performance.

Cloud-based systems are online services that give employees remote access to documents, software and business information.

Family businesses are often considered family-friendly employers, but women can still face barriers to senior positions.

Leadership in these companies often passes between generations through informal family decisions rather than formal recruitment.

Traditional expectations around gender roles can make it harder for women with caring responsibilities to be seen as potential successors, particularly when being visible in the workplace is treated as a sign of commitment.

The researchers say digital workplace technology could make women’s contributions more visible while helping them manage work and family responsibilities.

Their proposed framework sets out four ways digital working could support women’s progression: building confidence, creating opportunities to take part in strategic decisions, increasing business knowledge and changing perceptions of who is ready to lead.

The authors stress that technology alone will not remove the barriers women face in reaching leadership roles. Family businesses must also develop cultures that value results over physical presence and actively support women pursuing senior positions.

Dr Ozlem Ozdemir, from the Royal Docks School of Business and Law, said: “Family businesses are built around close relationships, but that does not automatically make them easier places for women to become leaders. It can be tougher for women family members to be seen as ambitious professionals.

“Digital workplace tools can help shift the focus from who is seen most often in the office to who is making the strongest contribution.”

The paper draws its conclusions from existing research and proposes a framework showing how digital workplace innovation may improve work-life balance and support more women to become future leaders in family businesses.

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