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How the women’s health wearables battle is heating up

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Around one in seven British adults use a smart watch or fitness tracker, with women more likely than men to use a fitness device, according to research from Silicon. But why is it that such devices are more popular amongst women than men? And how are the world’s tech giants adapting to suit this shift? Femtech World reports.

A fitness tracker can compile a variety of data about the wearer’s activities, depending on the complexity of the device. Users can monitor this data with a corresponding app, where they can manually input additional information about themselves and their lifestyle.

As a result, the makers of fitness trackers amass a wealth of data that can be used in many ways. Current privacy policies for many fitness tracking apps allow users’ information to be shared with others. Some researchers are already using data from these apps for health research.

Users have access to fitness, tips and healthcare advice at their fingertips. Women are making the most of trackers – and now, the giants of the tech world are fighting to provide the most useful resources to draw them in.

Here, we investigate how firms are broadening their technology to increase their appeal…

Apple

With Cycle Tracking on Apple Watches with iOS 13 and watchOS 6 or later, women can easily track their menstrual cycle, so they can get a better picture of their health.

This can be done in the Health app on their iPhone or the Cycle Tracking app on an Apple Watch. Notifications can be enabled to tell the user when the next period or fertile window is approaching.

In addition to the information that’s been logged for previous periods and cycle length, Health can use heart rate data from the Apple Watch to improve cycle tracking predictions.

Using heart rate data from Apple Watch to improve predictions is turned on by default, but it can be turned off at any time.

Apple announced early results from its health study in March, which was conducted alongside the University of Michigan School of Public Health. The figures are collected from those who choose to participate via the Research app the company launched back in 2019. This all forms part of Apple’s attempts to take a more serious approach to user health, built, in part, on data collected through the iPhone.

Data was collected from 10,000 participants around the United States with a range of different ages and ethnic backgrounds. Apple and research partner Harvard looked to study the connection between menstrual cycles and a variety of different health conditions, including infertility, polycystic ovary syndrome and perimenopause.

Early results note that symptoms like nausea and sleep changes are common, along with more frequently discussed things like bloating and cramps. The study also shows that many of the tracked symptoms are common and consistent across age, race and location — even though they may not be spoken about. The company says the efforts are, in part, to de-stigmatise discussions around the above.

Fitbit

Like Apple, Fitbit provides menstrual health tracking which includes elements such as helping to predict periods, a user’s estimated fertile window, and more.

The female health tracking feature was added to the watch in May 2018 to allow women to collate data about periods and ovulation alongside the other metrics. According to Fitbit, it was one of the firm’s most requested features

Tracking the cycle can allow the user to gain a better understanding of what’s happening in her body, help them to recognise any recurring irregularities, and identify menstrual patterns linked to everyday activities like sleep and exercise.

The Fitbit app will help to learn about a typical period length, estimated fertile window and ovulation day, and other information related to the cycle. Continuing to log and verify periods will provide more accurate predictions and offer greater insight into menstrual patterns.

Fitbit uses the data provided to estimate predictions, which will take into account the average cycle and period lengths provided during setup, although the period will need to be logged consistently to receive more accurate predictions.

However, in 2018, BBC News reported that women who had signed up to Fitbit’s period tracker have complained that it only allowed them to log periods of 10 days or fewer.

Many women pointed out that they can last much longer, making the tracker on the wearable fitness device useless for many users.

Fitbit confirmed that “currently a period must be less than 11 days”, and that it had asked those concerned to comment and vote on its suggestions board.

Three years later, it is unconfirmed whether the issue had been resolved.

Samsung

In 2020, Samsung took the leap (much delayed behind every other company) and now offers the long-awaited feature: period tracking.

Samsung rolled out an update, version 6.9.0.055, which adds a new women’s health category and allows users to track their menstrual cycles.

The addition of period tracking is part of Samsung’s attempt to make Samsung Health more comprehensive, allowing it to do more than simply monitor activity.

In 2019, Samsung Health added Calm’s meditation, relaxation and sleep services, along with blood-pressure monitoring and stress detection, to its Galaxy Watch Active.

As discussed above, it shows that the companies are meeting with the demand for women’s fitness. Whether it’s trackers designed to fit bodies or tech built to address specific health issues that females face, more and more companies are creating wearables to keep healthy.

Not only are these developments important because they address the needs of the female generation, they make business sense. The rise of ‘femtech’, a term coined by Ida Tin, founder of period tracking app Clue, is big news. The market is expected to grow at a compound annual growth rate of 16.2 per cent from 2021 to 2027, and FemTech Analytics reported that, while in 2013 the sector barely totalled US$100m annually, it’s now expected to exceed US$60 billion within the next decade.

 

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Women drove 71% of global health workforce growth since 1990 – study

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Women accounted for 71.4 per cent of global health workforce growth between 1990 and 2023, according to a study covering 204 countries and territories.

The global workforce almost tripled over the period, rising from 40.9m to 122.1m workers.

Women represented 68.9 per cent of all health workers in 2023, but remained concentrated in professions that generally offer lower pay and fewer leadership opportunities.

The study analysed 20 groups of specially trained health personnel, including doctors, nurses, midwives, pharmacists, dentists and community health workers.

Between 1990 and 2023, the workforce grew by more than 81m people, including an additional 18.9m nurses and 8.7m doctors.

In 2023, there were 33.2m nurses, 15.1m doctors, 7.6m community health workers, 6.8m pharmacists and pharmaceutical assistants, and 6.1m dentists and dental assistants worldwide.

Women made up 80.7 per cent of nurses, 96 per cent of midwives and 89.5 per cent of community health workers, while fewer than half of doctors were women.

A similar pattern was seen in dentistry and pharmacy, where women were more likely to work as assistants than as dentists or pharmacists.

Megan Knight, lead author of the study and researcher at the Institute for Health Metrics and Evaluation, said: “Women have transformed the global health workforce over the past three decades, but they continue to be concentrated in professions that generally offer lower pay and fewer opportunities for leadership.

“Building stronger health systems will require not only expanding the workforce, but also creating equitable opportunities for career advancement, leadership, and safe, supportive working environments.”

Despite the growth, researchers estimated that an additional 34.4m doctors, nurses, midwives, dentists and pharmacists would be needed to achieve moderate levels of universal health coverage.

Universal health coverage means people can access essential health services without experiencing financial hardship.

The estimated global shortage includes 23.9m nurses and midwives, 7.1m doctors, 1.8m dentists and 1.6m pharmacists.

South Asia had the largest estimated shortages, requiring an additional 2.6m doctors and 10m nurses and midwives to reach the study’s benchmark for moderate universal health coverage.

Sub-Saharan Africa also had substantial shortages. Nursing density was estimated at 14.5 nurses per 10,000 people, compared with 121.8 per 10,000 in high-income countries.

At country level, there were 3.2 nurses per 10,000 people in Chad and 3.3 in Madagascar, compared with 171.7 in Belgium and 161.4 in the US.

Dr Annie Haakenstad, senior author of the study and assistant professor of health metrics sciences at the Institute for Health Metrics and Evaluation, said: “Health workers are the foundation of every health system.

“Although the global workforce has expanded dramatically, millions more doctors, nurses, midwives, dentists, and pharmacists will be needed to ensure people everywhere can access essential health services.

“These findings provide countries with minimum thresholds for planning the workforce needed to strengthen health systems and move toward universal health coverage.”

The study estimated that moderate universal health coverage was associated with minimum workforce densities of 23.8 doctors and 64.5 nurses and midwives per 10,000 people, alongside 5.2 dentists and 5.6 pharmacists per 10,000.

Researchers said closing workforce gaps would require continued investment in education, recruitment, retention and working conditions.

They also highlighted gender-responsive policies, including leadership development, workplace protections, paid parental leave and flexible work arrangements, as measures that could support a predominantly female workforce.

 

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Women with multiple long-term conditions face increased pregnancy risks – study

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Women entering pregnancy with multiple conditions face a 20 per cent higher miscarriage risk and around four times the risk of anxiety and depression, new research has revealed.

The observational study found women with two or more pre-existing long-term physical or mental health conditions also had a 69 per cent higher risk of severe nausea and vomiting.

They had more than double the risk of venous thromboembolism, when a blood clot forms inside a vein, and a 42 per cent higher risk of pre-eclampsia, a pregnancy complication involving high blood pressure.

Dr Steven Wambua, research fellow in health data science at King’s College London and joint first author, said: “Maternity care is still largely organised around single health conditions, but one in five women now enters pregnancy with two or more.

“By harmonising five datasets covering all four UK nations, we could show consistently and across a much broader range of outcomes than before, that these women face higher risks and that risk climbs with every additional condition.”

Researchers from King’s College London, Queen’s University Belfast, Bristol NHS Foundation Trust, the University of Birmingham, Swansea University and the University of St Andrews analysed more than 2.2m pregnancies and birth events recorded between 2000 and 2022.

The data came from five datasets covering England, Scotland, Wales and Northern Ireland.

Around one in five pregnant women in the UK live with multiple long-term conditions, but their combined impact on pregnancy is poorly understood.

The study found risks rose with each additional condition. Women with three or more conditions had more than three-and-a-half times the risk of venous thromboembolism compared with women without long-term health conditions.

Women with multiple conditions also had a 32 per cent higher risk of placental abruption, when the placenta separates from the womb before birth, and a 26 per cent higher risk of gestational diabetes.

The researchers said maternity care pathways vary considerably and, where they exist, are often organised around individual conditions.

They said the findings highlight a need to restructure these pathways to address the complex needs of women living with multiple conditions.

Professor Krishnarajah Nirantharakumar, clinical professor of public health and health data science at King’s College London, MuM-PreDiCT principal investigator and joint senior author, said: “These findings make a strong case for recognising multiple long-term conditions as a marker of antenatal risk in its own right.

“That means identifying these women at maternity booking, assessing physical and mental health needs together, and joining up obstetric, primary care and mental health services around them.

“The near four-fold risk of antenatal anxiety and depression is particularly striking, and points to perinatal mental health support as an urgent priority.

Dr Kelly-Ann Eastwood of Bristol NHS Foundation Trust and Queen’s University Belfast, joint senior author, added: “Our results help define the urgent clinical challenges facing both women entering pregnancy with multiple long-term conditions, and clinicians caring for them across the UK.

“Supporting recommendations from recent national maternity and neonatal investigation reports, there is a critical need to address healthcare inequalities, and improve support for women with pre-existing mental health conditions.

“These findings highlight the pressing need to restructure existing maternity services to improve antenatal outcomes.

The authors cautioned that, because the study used routinely collected health records, some conditions and outcomes may have been under-recorded or recorded inconsistently.

Further work by the MuM-PReDiCT consortium will examine birth and child outcomes and identify which combinations of long-term conditions carry the greatest risk.

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Women using performance-enhancing drugs face major gaps in healthcare support

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Women using PIEDs reported difficulty accessing reliable information, testing and clinical expertise, according to a qualitative study.

Researchers interviewed nine women who used performance- and image-enhancing drugs, primarily to enhance body composition, physical appearance or sporting performance.

Participants reported problems accessing comprehensive blood and hormone testing and finding clinicians familiar with health concerns linked to women’s use of these drugs.

This has been a male-dominated area of research for a long time, so there are significant gaps in understanding women’s health care needs.

The research, led by University of Queensland School of Psychology PhD candidate Hannah Schuurs, explored how the women managed their health while using PIEDs, which include substances such as steroids and peptides.

Schuurs said: “We interviewed nine women who use PIEDs about how they managed their health throughout their PIED use.

“They reported difficulty accessing reliable information and a lack of clinical expertise and formal health care support.

“The study participants were all active in self-monitoring, tracking changes in their bodies, and actively sought formal health care support.

“But they found it hard to access comprehensive blood and hormone testing, or clinicians who were familiar with the unique health concerns associated with women’s PIED use.”

The study found participants spent considerable time educating themselves about the drugs and their potential risks.

“They often found themselves educating healthcare professionals rather than receiving guidance tailored to their circumstances.

Schuurs said: “The participants had spent considerable time educating themselves about PIEDs and their risks and found they were often educating their health care providers, rather than receiving guidance tailored to their circumstances.”

“Structural and systemic barriers shifted a disproportionate level of responsibility for harm reduction and care coordination onto the women themselves.”

Participants were also aware of sex-specific risks, including hormonal disruption and virilisation. Virilisation is when masculine physical traits develop due to high levels of androgens.

However, the women did not necessarily expect healthcare professionals to have all the answers.

Schuurs said: “Participants were often understanding of gaps in clinical knowledge, provided they were met with openness and a willingness to work collaboratively.

“They emphasised that respectful, nonjudgmental health care relationships were just as important as technical expertise.”

The findings also challenged stereotypes that people using PIEDs are uneducated or indifferent to their health.

Participants reported actively managing their health while navigating stigma, uncertainty and gaps in healthcare.

Schuurs said: “The participants actively managed their health and navigated stigma, uncertainty and gaps within health care.”

“We need health care responses that are collaborative rather than judgmental, as those narratives can oversimplify people’s experiences and make it harder for them to seek support.”

She said the research showed PIED use could form part of wider goals relating to health, wellbeing, performance and self-management.

Schuurs said: “Better understanding women’s experiences is critical if we want health care systems to respond effectively and ensure women can access the support they need.”

“There is a real opportunity to improve education, clinical guidance and support for health care professionals in this space that values and draws from the lived experience of women themselves.”

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